Being the first designer on Roku Smart Home, I have led mobile, web and TV design. As part of my role I have collaborated with product, marketing, and engineering teams to define and launch innovative features for Roku's strategic foray into Smart Home.

• Currently focused on improving the app experience with multiple platform features focused on driving app engagement, maintaining competitiveness and increasing customer satisfaction

• Led design for mobile subscription workflow flow for Roku Smart Home, with an aim to boost subscription revenue by 10%

• Designed the end-to-end mobile experience for the Roku Battery camera, focused on making setup easier and enabling users to optimize their battery life

• Designed the Cameras app and TV notifications for doorbells, enhancing user engagement and driving smart home sales.

• Led mobile design for the Roku Home Monitoring system and Roku Indoor camera, improving security, reducing setup time by 60% and drastically increasing the number of activated devices

Led design and research for mobile and web apps to improve Lutron's lighting systems

• Helped Lutron double their mid-market revenue by leading design and research for the new lighting system, Radio RA3. I led a team of 2 designers to improve setup, installation and ordering workflows. I also worked closely with the product team to define the core value proposition and prioritize features.

• Led design for multiple features and workflows of Lutron's web-based estimation tool, with a focus on helping installers getting accurate quotes and estimates in under 2 minutes

• Led the research and design of a mobile app that streamlined Lutron installers' setup of Ketra lights, reducing setup time by 50%. Installers can now setup hundreds of lights in minutes, not hours.

• Led design for Lutron’s programming tool focused on helping installers design and ship intricate lighting scenes

• Conducted user research to enhance the ease of business for Lutron's HomeWorks installers, resulting in significant product feature development and innovation.

As the only UX Designer, I was responsible for leading the design and research efforts for the HiberSense app, which empowers homeowners to control room temperatures individually. I led end-to-end design for the app's successful launch on the Google Play Store in 2018.

• Redesigned online quizzes to enhance student engagement with academic content, improving interaction rates by 30%.

• Prototyped and visually designed online class discussions, fostering peer-to-peer interaction among students.