San Jose, California, United States
Being the first designer on Roku Smart Home, I have led mobile, web and TV design. As part of my role I have collaborated with product, marketing, and engineering teams to define and launch innovative features for Roku's strategic foray into Smart Home.
• Currently focused on improving the app experience with multiple platform features focused on driving app engagement, maintaining competitiveness and increasing customer satisfaction
• Led design for mobile subscription workflow flow for Roku Smart Home, with an aim to boost subscription revenue by 10%
• Designed the end-to-end mobile experience for the Roku Battery camera, focused on making setup easier and enabling users to optimize their battery life
• Designed the Cameras app and TV notifications for doorbells, enhancing user engagement and driving smart home sales.
• Led mobile design for the Roku Home Monitoring system and Roku Indoor camera, improving security, reducing setup time by 60% and drastically increasing the number of activated devices