# Advait Tinaikar > Product Design @ Roku | Startup advisor | Designer at the intersection of the digital & physical Location: Mountain View, California, United States Profile: https://flows.cv/advaittinaikar I'm an experienced end-to-end designer, with a breadth of design experience leading teams and working across research, interaction design and physical product interactions. Being an ex-engineer and business person, I am pretty well rounded and thoughtful about collaboration and my approach to design. I'm passionate about not just creating delightful products but also successful products. In my spare time, I also like work with early-stage startups to help them define their value proposition and product experience, with the aim of driving early tangible metrics. ## Work Experience ### Sr. UX Product Designer @ Roku Jan 2022 – Present | San Jose, California, United States Being the first designer on Roku Smart Home, I have led mobile, web and TV design. As part of my role I have collaborated with product, marketing, and engineering teams to define and launch innovative features for Roku's strategic foray into Smart Home. • Currently focused on improving the app experience with multiple platform features focused on driving app engagement, maintaining competitiveness and increasing customer satisfaction • Led design for mobile subscription workflow flow for Roku Smart Home, with an aim to boost subscription revenue by 10% • Designed the end-to-end mobile experience for the Roku Battery camera, focused on making setup easier and enabling users to optimize their battery life • Designed the Cameras app and TV notifications for doorbells, enhancing user engagement and driving smart home sales. • Led mobile design for the Roku Home Monitoring system and Roku Indoor camera, improving security, reducing setup time by 60% and drastically increasing the number of activated devices ### UX Design Lead @ Lutron Electronics Jan 2020 – Jan 2022 | Boston, Massachusetts, United States Led design and research for mobile and web apps to improve Lutron's lighting systems • Helped Lutron double their mid-market revenue by leading design and research for the new lighting system, Radio RA3. I led a team of 2 designers to improve setup, installation and ordering workflows. I also worked closely with the product team to define the core value proposition and prioritize features. • Led design for multiple features and workflows of Lutron's web-based estimation tool, with a focus on helping installers getting accurate quotes and estimates in under 2 minutes ### UX Designer @ Lutron Electronics Jan 2017 – Jan 2020 | Coopersburg, Pennsylvania, United States • Led the research and design of a mobile app that streamlined Lutron installers' setup of Ketra lights, reducing setup time by 50%. Installers can now setup hundreds of lights in minutes, not hours. • Led design for Lutron’s programming tool focused on helping installers design and ship intricate lighting scenes • Conducted user research to enhance the ease of business for Lutron's HomeWorks installers, resulting in significant product feature development and innovation. ### UX Designer (contract) @ HiberSense, Inc. Jan 2017 – Jan 2017 | Greater Pittsburgh Area As the only UX Designer, I was responsible for leading the design and research efforts for the HiberSense app, which empowers homeowners to control room temperatures individually. I led end-to-end design for the app's successful launch on the Google Play Store in 2018. ### Interaction Design Intern @ UpGrad.com Jan 2016 – Jan 2016 | Mumbai Area, India • Redesigned online quizzes to enhance student engagement with academic content, improving interaction rates by 30%. • Prototyped and visually designed online class discussions, fostering peer-to-peer interaction among students. ### Assistant Manager @ SKODA AUTO INDIA PVT.LTD. Jan 2013 – Jan 2015 | Mumbai, Maharashtra • Managed the spare parts division for aftersales, optimizing pricing and product portfolio. • Executed targeted aftersales parts campaigns to enhance throughput and carpark retention. • Contributed to dealer development by analyzing performance and improving customer satisfaction. ### User Research Intern @ SKODA AUTO INDIA PVT.LTD. Jan 2013 – Jan 2013 | Pune Area, India • Conducted comprehensive user research analysis for Skoda India's accessory business, focusing on competitive benchmarking. • Executed primary and secondary research, gathering data from customers, dealerships, and aftermarket outlets across India. • Delivered actionable insights that informed product development, pricing strategies, and value-added accessory packages for various car models. ## Education ### Master’s Degree in Product Development Carnegie Mellon University ### B.E.(Hons) in Mechanical Engineering Birla Institute of Technology and Science, Pilani ### St. Mary's School (I.C.S.E) ## Contact & Social - LinkedIn: https://linkedin.com/in/advait-tinaikar - Portfolio: https://www.advaittinaikar.com --- Source: https://flows.cv/advaittinaikar JSON Resume: https://flows.cv/advaittinaikar/resume.json Last updated: 2026-04-13