# Aesha Shah > UI UX Designer @ TechEquity Ai Location: Mountain View, California, United States Profile: https://flows.cv/aesha Blending creativity with technology to design user experiences that are both beautiful and functional. As a UX and graphic designer, I bring a unique perspective to every project, ensuring it stands out in the digital landscape. ## Work Experience ### UI UX Designer @ TechEquity Ai Jan 2025 – Present • Developed wireframes, interactive prototypes, and high-fidelity mockups for TechEquity Ai’s website, enhancing usability, accessibility, and user engagement. • Designed digital assets and intuitive interfaces for virtual event experiences (Ai Summit, Ai Workshop), including interactive floorplans to improve attendee navigation and engagement. ### Volunteer Designer @ Inner City Bliss Jan 2025 – Present • Designed visual assets for non-profit campaigns, ensuring alignment with brand identity and enhancing online presence. ### Web Designer @ Transport Canada - Transports Canada Jan 2023 – Jan 2024 | Ottawa, Ontario, Canada • Designed and developed the landing page of the website from scratch for their policy community department. • Designed visual imagery and ensured that they were in line with branding for websites and marketing materials. • Tested and improved the design of the website across various browsers and devices for responsiveness. • Incorporated feedback from stakeholders to enhance the overall user experience. ### User Experience Designer @ Financial Consumer Agency of Canada | Agence de la consommation en matière financière du Canada Jan 2022 – Jan 2023 | Ottawa, Ontario, Canada • Conduct Heuristic Evaluation to test the usability of the tools • Create and manipulate typography, color, and layout to enhance the visual impact of the design • Design placemats to highlight organizational achievements • Present designs and incorporate the feedback to produce the final design ### User Experience Designer @ DiGI Corporation Jan 2021 – Jan 2022 | Ottawa, Ontario, Canada • Communicate design prototypes and ideas to developers • Conduct qualitative and quantitative research to understand WHY and WHAT • Consult with the digital marketing team to understand the design requirements • Design wireframes and prototypes using Adobe XD, Figma, and Sketch • Document and present case studies to stakeholders ### User Experience Designer | Business Analyst @ Statistics Canada Jan 2021 – Jan 2021 | Ottawa, Ontario, Canada • Designed prototypes that clearly depict the look of the DAaaS platform • Developed user satisfaction survey for internal DAaaS platform users • Worked closely with cross-functional teams to convey the requirements and present design solutions. • Collaborated with different teams to test early concepts using A/B testing ### Graduate Student @ Algonquin College of Applied Arts and Technology Jan 2020 – Jan 2021 | Ottawa, Ontario, Canada Academic Projects: Immigration Refugees and Citizenship Canada (IRCC) ROLE: User Experience Designer and Researcher • Cognitive walkthrough with the team to understand the application package • Developed interview protocol for SME and User • Created social media advertisement to get the participants for user interviews • Conducted user interviews to understand the pain points of an applicant • Conducted SME interviews to get help from industry experts in form and service design • Developed literature review • Developed user personas and journey maps for IRCC target audiences Wheelchair Basketball Canada (WBC) ROLE: User Experience Designer and Researcher • Conducted focused group discussions among internal stakeholders and external stakeholders of WBC to understand the client’s needs and interests. • Developed user personas for WBC target audiences • Developed journey map to better understand users' pain points and what opportunities we have to solve • Conducted usability testing for the WBC website • Proposed viable solutions for WBC to increase social media awareness among target audiences • Developed comprehensive findings report ### Motion Graphic Designer | Project Team Lead @ University of Ottawa Jan 2020 – Jan 2020 | Ottawa, Ontario, Canada • Coordinated with the client to understand the project requirements, current issues, and expectations of the design • Prioritized and assigned project tasks in order to deliver the project on time • Designed motion graphic video to provide PowerPoint information with a visual representation to convey the message • Developed character animations to demonstrate the information for the case studies • Conceptualized each study case with story-line motion graphic videos to provide a more comprehensive approach to help students learn ### UI UX designer @ Istrategy web Jan 2018 – Jan 2019 | Ahmedabad Area, India • Evaluated user requirements in collaboration with product managers and engineers • Structured websites for niche markets • Developed UI mock-ups and prototypes that clearly illustrate the website’s functionality and the layout • Investigated the UX problems and debugged them • Developed over 3 website layouts within 5 months with help of CSS • Redesigned mobile application using Adobe XD and Adobe InDesign • Worked on front-end programming to create a responsive website using HTML, CSS, and JavaScript ### Graphic Designer | Production Artist @ Cimpress Jan 2015 – Jan 2018 | Ahmedabad, Gujarat, India • Customized client marketing production materials such as visiting cards, letterheads, envelops, brochures, and flyers • Surveyed client businesses to design and brainstorm ideas, categorize branding and implement the final design • Created templates for PowerPoint, emails, newsletters, digital advertisements, and many such related documents • Analyzed the quality of final layouts to verify the outcomes of design and to suggest any changes or improvements as needed • Managed multiple projects while adhering to project plans and meeting critical deadlines • Layout, designed and created product literature for new and existing products ## Education ### Post Graduation in Interdisciplinary Studies in Human-Centered Design Algonquin College of Applied Arts and Technology ### Post Graduation in Interactive Media Management Algonquin College of Applied Arts and Technology ### Bachelor of computer application - BCA Gujarat University ## Contact & Social - LinkedIn: https://linkedin.com/in/aesha3194 - Portfolio: https://aesha-shah.github.io/Portfolio/ --- Source: https://flows.cv/aesha JSON Resume: https://flows.cv/aesha/resume.json Last updated: 2026-04-13