# Aezha Casco > Design Leader - UX | Visual | Apparel Location: San Francisco, California, United States Profile: https://flows.cv/aezha Designing product with a holistic approach for over a decade. A drive to design stemming from continuous curiosity and belief that creating and crafting thoughtful design can make a positive impact. Ability to create thoughtful design that considers function, the ease and intuitiveness of that functionality, and equally important, the form and aesthetic. Focuses on innovative problem-solving that can create solutions in functionality and strategy without compromising the aesthetic. SKILLS & TOOLS UX Design: Problem Solving | IXD | Wireframing | Prototyping | Usability Testing | User Flows | Journey Mapping | Interaction Design | Affinity Mapping | Iteration | Storytelling | Storyboarding UI / Visual Design: Grid Based Design Theory | Typography | Color Theory | Visual Hierarchy Tools: Figma | Sketch | InVision | Pen & Paper | Adobe Creative Suite | Google Suite | Microsoft Office | HTML / CSS PORTFOLIO (contact for password) https://www.aezhacasco.com/ ## Work Experience ### Lead Product Designer - Alexa AI | Devices + Services Experience Design @ Amazon Jan 2021 – Present | San Francisco, California, United States Designing and collaborating with multidisciplinary designers and stakeholders to invent and deliver design foundation, features and future concepts that align and extend the Alexa AI multimodal experience across devices. ### Design Consultant • Creative Lead @ Aezha Casco Design Jan 2011 – Present • Leading and influencing creative teams to solve problems and create solutions with Human Centered and UX design thinking/methodologies through crafted storytelling. • Designing and managing product from concept through development phase to production with a focus on Human Centered Design and User Experience • End-to-end branding strategy including asset creation, user research and execution • Defining visual language including voice and tone at all touchpoints • Clearly communicating and articulating design decisions to stakeholders • Building and evolving systems including driving forward process and tools with best practices ### Senior UX Visual Interaction Designer @ U.S. Bank Jan 2020 – Jan 2021 | San Francisco Bay Area • Designed and managed experiences from concept through development phase to delivery with a focus on Human Centered Design and UX methodologies • Designed cross channel environments including responsive and native (iOS and Android) platforms ### Freelance Designer @ Levi Strauss & Co. Jan 2019 – Jan 2020 | San Francisco, California, United States • Designed and managed product from concept through development phase to production • Research current trends as inspiration for new styles, silhouettes, materials, colors, and print/pattern • Collaborated with both global/US stakeholders and cross-functional teams to ensure alignment while adhering to calendar deadlines and managing design and development process ### Senior Designer @ The North Face, a VF Company Jan 2007 – Jan 2018 • Designed and managed 50+ styles per season ranging from Outerwear to Sportswear, from high concept innovation to lifestyle, using Human Centered Design thinking • Concepted initial Olympic 2020 Climb uniform innovation and technology • Collaborated with Merchandising, Development and Product Management to focus new and innovative product designs for market success • Managed product through entire design and development process • Designed and developed innovative solutions via materials and construction • Adhered to deadlines and timelines according to product development calendar • Researched and traveled to seek inspiration for new materials, colors, and design trends • Ensured product was consistent with trends and answered business goals • Collaborated with both global and US stakeholders, cross-functional teams to ensure alignment • Problem-solved materials and construction & partnered with Product Manager & Business Manager to ensure product reaches target margin • Partnered with Design Director on seasonal color palette for category • Collaborated with design team to create story and visual tools around seasonal design direction for meetings and reviews • Created tech packs each season to clearly communicate construction and materials to Product Developer and factory ## Education ### Bachelor in Graphic Design and International Business University of Massachusetts Amherst ### UXDI in User Experience Design Immersion General Assembly ### Italian/Fashion Design Dante Aligheri/The Fashion Design Lab ### Spanish Eurocentres Madrid & Barcelona ### Monte Vista High School ## Contact & Social - LinkedIn: https://linkedin.com/in/aezhacasco - Portfolio: https://www.aezhacasco.com --- Source: https://flows.cv/aezha JSON Resume: https://flows.cv/aezha/resume.json Last updated: 2026-04-13