# Afarin Sajjadian

> Senior Product Designer at Five9

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/afarin

I’m a Senior Product Designer with deep experience designing complex systems and driving cross-functional alignment in fast-paced environments. I specialize in transforming intricate requirements into intuitive, scalable user experiences—particularly within SaaS and enterprise platforms.

## Work Experience
### Senior Product Designer @ Five9
Jan 2023 – Present

### Senior Product Designer @ Marqeta, Inc
Jan 2021 – Jan 2023

### Product Designer @ Zebel
Jan 2020 – Jan 2021
SAAS platform design / Website design / Branding

• As the sole product designer, I successfully managed the complete lifecycle of the product design development from initial concept and research to hi-fidelity mockups and finished product. 
• Created and assessed design solutions based on user research inputs, user goals, and business requirements. 
• Defined UI patterns aligned with company’s brand identity, Material Design Standards and user behavior models.
• Designed data visualizations that could communicate from complex analytics to simple understandable contexts.
• Worked closely with the engineering team whithin an Agile process to support them in implementing the design, iterating, and shipping flawlessly.
• Conducted usability testing, and analysis with potential customers.
• Created a design system aligned with the company’s brand identity.
• Developed Zebel’s brand, including new logo and business card, and established a design system to maintain a cohesive identity.
• Designed Zebel’s website by conducting business and user research, information architecture, and creating hi-fedility mockups.

### UX/UI Designer @ ADG
Jan 2020 – Jan 2021
Work in collaboration with designers and developers on a veriety of visual design and UX/UI Design projects.

### Product Designer @ Praxis Labs
Jan 2020 – Jan 2020
SAAS platform design / Responsive Mobile for onboarding

• In less than 4 weeks time, I designed and led the complete lifecycle of the project from initial concept and research to hi-fidelity mockups and finished product. 
• Defined UI patterns aligned with company’s brand identity, business strategy, and user behavior models.
• Designed data visualizations focused on user inputs and behavior. 
• Created a design system aligned with the company’s brand and platform UI patterns.
• Designed the Responsive Mobile Version of the onboarding section.

### User Experience Designer @ OmniSci
Jan 2020 – Jan 2020 | San Francisco Bay Area
• Conducted a series of user interviews with selected group of target users to identify their needs and pain points,
• Conducted a comprehensive competitive and comparative analysis to identify the gaps and opportunities among competitions,
• Designed and created low to high fidelity wireframes of Alpha and Beta landing pages, sign up page, and success page for the company’s upcoming product,
• Conducted internal and external UX research, user survey and usability testing (using Klaviyo and Usability Hub) on the company’s new messaging.

### Co-Founder and Design Director @ Guerdoo Design
Jan 2013 – Jan 2019 | Montreal, Canada Area
. Designed, developed and manufactured a wide variety of products involving furniture, home interiors and fashion accessories.
. Worked cross functionally with manufacturers and suppliers.
. Participated in 10+ National and International exhibitions in Canada, USA, Europe and Iran.
. Received Best New Product Design Award and Accelerator Entrepreneurship Program Award.

### Visual and Graphic Designer @ Freelance
Jan 2012 – Jan 2019 | Montreal, Canada Area
. Designed and managed a wide variety of cross media projects involving branding, illustrations and visual design for private clients.

### Architectural and Mechanical Designer @ Carpian Consultants Inc.
Jan 2018 – Jan 2018 | Montreal, Canada Area

### Architectural Designer @ Martha Franco Architecture & Design
Jan 2012 – Jan 2012 | Montreal, Canada Area
. Involved in 3D modeling and creating final presentation decks for small to medium sized architectural projects.

### Architectural Designer @ Max Parangi Architects PC
Jan 2010 – Jan 2012 | White Plains, NY
. Responsible for variety of building project designs from concept development to
  construction drawings, 3D modeling, presentation and final delivery to the clients.


## Education
### User Experience Design Immersive
General Assembly

### Master of Architecture (M.Arch.) in Architecture
New Jersey Institute of Technology

### Visual Design and Branding
SuperHi
Jan 2020

### Aurora Business Training Program
Companie F

### Bachelor's degree in Chemical Engineering
Sharif University of Technology

### French Language Training Program
Institut lyonnaise pour la diffusion de la langue et la culture Francaise


## Contact & Social
- LinkedIn: https://linkedin.com/in/afarinsajjadian
- Portfolio: http://afarinsajjadian.com/

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Source: https://flows.cv/afarin
JSON Resume: https://flows.cv/afarin/resume.json
Last updated: 2026-03-25