# Afnan Zarief

> Product Designer | Certified Digital Marketing Specialist

Location: San Francisco, California, United States
Profile: https://flows.cv/afnanzarief

As a versatile product designer with a strong foundation in digital marketing, I bring a unique perspective to crafting user-centered solutions that drive both engagement and business growth. With experience working across diverse SaaS, B2B, and PaaS projects, I’ve honed my skills in creating intuitive, user-friendly designs while leveraging my background in digital marketing to ensure every product I work on aligns with broader business goals.

I am passionate about bridging the gap between user experience and business strategy. My goal is to create designs that not only enhance user engagement but also help businesses grow by offering intuitive, impactful experiences.

User Research, User Interviews, Focus groups, AB Testing, Design Research, UX/UI Design, Interaction Design, Wireframing, Prototyping, Research planning and execution, Qualitative and Quantitative Methods, Persona, Usability Testing, Visual Design, UX Audits, Rapid Iterating, Figma, Motiff, Microsoft 365, Adobe (Illustrator, Premiere Pro, Photoshop, Indesign, XD), Invision, UserTesting, Cross-Functional Collaboration, Story-Telling, Graphic Design, Problem Scoping + Solving, Conflict Resolution, Information Architecture, Journey Mapping, Storyboarding, Miro, Canva, Google Analytics, Positive attitude, interpersonal skills.

## Work Experience
### UX/UI Designer @ Helpful Engineering
Jan 2024 – Present
-Redesign intuitive, user-centric interfaces for B2C volunteer dashboard pages, enhancing usability and engagement while ensuring a seamless experience that aligns with the platform’s mission to address global challenges.
-Collaborate closely with developers to identify and resolve implementation roadblocks in React, streamlining development workflows and ensuring design fidelity from concept to execution.
-Work alongside the UX team to transform research insights and design concepts into an elegant, functional web platform using Figma, prioritizing accessibility, visual hierarchy, and intuitive interactions for volunteers.
-Leverage the Amplify UI Kit to establish a cohesive design system, ensuring consistency across the platform while optimizing component reusability, simplifying the development process, and improving efficiency for developers.

### UX/UI Designer @ Moment Studio
Jan 2025 – Jan 2025
- Contract design work for Hera Solutions, enhance and scale Hera Solutions' B2B web and mobile design system for Amazon Delivery Service Partners (DSPs), applying atomic design principles to create a cohesive, flexible UI framework that ensures consistency and scalability.
- Refine and maintain design documentation, streamlining developer handoff with usage guidelines, component specs, and interaction behaviors, ensuring precise implementation, cross-functional alignment, and system scalability.
- Conduct competitive analysis, identifying areas for improvement, and ensure accessibility standards are met.
- Partner cross-functionally with senior designers and Hera Solutions’ design consultant to review sprints, present design rationales, and implement feedback, ensuring alignment with business goals and user needs.

### Product Designer @ Thunder Compute
Jan 2024 – Jan 2024 | San Francisco Bay Area
- Redesign a PaaS website MVP with a cross-functional team to create a user-friendly website highlighting the platform’s benefits, incorporating clear CTAs, and enhancing the overall user journey.
- Design and develop a streamlined, user-friendly landing page with clear CTAs and intuitive navigation to
communicate the client’s value proposition, enhancing user engagement and resulting in increased user sign-ups.
- Leverage competitive research, resulting in enhancements to MVP features and UI aesthetics through the recreation of mockups.
- Create a landing page that resonates with developers by emphasizing simplicity, usability, and trust.
- Ensure the design is visually appealing and user-centric to foster trust, resulting in Thunder Compute's stronger competitive positioning in the cloud computing market and better attraction and retention of developers.
- Blend expertise in digital marketing with UX/UI design principles to create a strategically sound and
visually compelling landing page, effectively communicating the client's value proposition and optimizing
user conversion.
- Contribute to redesigning the navigation bar, and enhance the hero section with animations to deliver
a modern, tech-savvy vibe, resulting in positive feedback for clarity and visual appeal.
- Actively shape the project's overall user experience and visual identity by creating a design system,
ensuring consistency across all pages and devices to maintain a cohesive user experience.
- Coordinate with client CEO for real-time user feedback, aiming at quality user-centric product
shipping.
- Work directly with the developer to ensure a smooth design hand-off and perform QA to guarantee the product is pixel-perfect before launch, ensuring a flawless final output.

### Product Designer @ Jack
Jan 2023 – Jan 2024 | San Francisco Bay Area
- Redesign the Application Assistant page of a SaaS company to make job search preferences more intuitive and introduce guided illustrations for the Autopilot feature, improving usability and user engagement.
- Develop a Tools page to enable easy integration with other job search platforms, enhancing the app's overall functionality.
- Develop a user-friendly interface for the Autopilot feature, enhancing clarity and usability for a
seamless job application experience.
- Redesign the Application Assistant page to simplify job search preference settings, addressing user
pain points identified in UX research.
- Create intuitive, guided illustrations to explain the Autopilot feature, providing step-by-step guidance
that improves user understanding and engagement.
- Improve the overall user experience, leading to increased satisfaction and higher conversion rates
from free users to paid subscribers.
- Collaborate closely with a five-person team to align design solutions with Jack’s business goals of
automating job applications and boosting paid subscriptions.
- Conducting iterative testing and gathering user feedback to refine features, ensuring the final design
meets user needs and exceeds expectations.

### Product Designer @ MemReel
Jan 2023 – Jan 2023 | San Francisco, California, United States
- Spearhead the design of a social media app MVP, incorporating a user-friendly interface and a Floating Action Button (FAB) for easy access to key tasks, enhancing overall usability.
- Leverage competitive research, resulting in enhancements to MVP features and UI aesthetics through the recreation of mockups.
- Coordinate with client for real-time user feedback, aiming at quality user-centric product shipping.
- Add new screens to improve navigation, creating a seamless user flow and intuitive access to important features.
- Design a compelling onboarding experience to effectively guide users and boost initial engagement.
- Create a visually engaging home screen using card layouts, allowing users to easily view and interact with shared content (pictures and videos).
- Develop a screen where users can effortlessly record audio and organize it into preferred albums, enhancing content creation.
- Create interactive prototypes and design screens to demonstrate the product's seamless user flow, providing the client with a clear visualization of the user experience.
- Create a comprehensive style guide and design system, ensuring consistency and scalability across the product while reducing design and development time for future features and updates.
- Work directly with the developer to ensure a smooth design hand-off and perform QA to guarantee the product is pixel-perfect before launch, ensuring a flawless final output.

### Social Media Strategist @ Koru Family Psychology
Jan 2023 – Jan 2023

### Digital Marketing Associate @ Acadium
Jan 2022 – Jan 2023
Content Marketing Responsibilities:

•	Created captivating high-quality content for Instagram and Facebook
•	Wrote copies with target keywords to improve search ranking
•	Created a regular publishing schedule and helped promote content through social advertising
•	Leveraged right tools to manage content
•	Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns
•	Identified trends and insights, then optimized performance based on the insights
•	Oversaw and managed all social advertising campaigns
•	Worked closely with the creative, business, and production team

### Digital Marketing Associate @ JobPrepped
Jan 2022 – Jan 2022
•	Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads by 40%
•	Created copy, design, and hashtag strategy for Social Media content
•	Designed and created PPC lead generation campaigns on multiple social media platforms
•	Created an optimized landing page to increase conversions for PPC campaigns
•	Used automation tools to set up an automated outbound lead generation campaign
•	Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs
•	Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes
•	Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication
•	Increased website traffic via inbound marketing tactics including blog and infographic creation

### Digital Marketing Co-ordinator @ Grammedit
Jan 2022 – Jan 2022
Content Marketing Responsibilities:

•	Created captivating high-quality content for Instagram and Facebook
•	Wrote copies with target keywords to improve search ranking
•	Created a regular publishing schedule and helped promote content through social advertising
•	Leveraged right tools to manage content
•	Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns
•	Identified trends and insights, then optimized performance based on the insights
•	Oversaw and managed all social advertising campaigns
•	Worked closely with the creative, business, and production team

### English Teacher @ Al-Raed Internation School
Jan 2013 – Jan 2015 | Riyadh, Saudi Arabia

### LMI (Language Manager of Instruction) @ Berlitz Corporation
Jan 2014 – Jan 2014 | Riyadh, Saudi Arabia

### EFL Instructor @ Berlitz Corporation
Jan 2013 – Jan 2014

### Account Manager @ Zarief Software Innovations
Jan 2010 – Jan 2012


## Education
### UX|UI Foundations in Web Page, Digital/Multimedia and Information Resources Design
Avocademy

### UX/UI Design Certificate in Industrial and Product Design
San Francisco State University

### Bachelor of Arts (B.A.) in Business Studies
University of Derby

### Master's Program in Digital Marketing
Simplilearn Alumni

### Computer Programming
Treehouse

### Certificate in Full Stack Web Development in Computer Software Engineering
freeCodeCamp


## Contact & Social
- LinkedIn: https://linkedin.com/in/afnan-zarief

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Source: https://flows.cv/afnanzarief
JSON Resume: https://flows.cv/afnanzarief/resume.json
Last updated: 2026-04-13