Designed user-centered digital experiences for clients across California, New York, and Europe in industries including automotive tech, mortgage data, and IT consulting. Led UX/UI for the MVP of a dual-facing automotive platform, designing admin dashboards and consumer flows for inventory and service scheduling. Leveraged AI tools to speed up wireframing, generate content, and analyze user feedback, resulting in more efficient, user-friendly prototypes. Created a unified data platform for mortgage analysts, simplifying complex workflows and enhancing data clarity. Provided end-to-end design support, branding, web design, and marketing assets to establish a cohesive, professional product presence.

Collaborated and provided support to two cross-functional teams, managing the development of two applications. Led the creation of new features and enhancements for existing functionalities. Established a robust design system in collaboration with engineers, ensuring cohesive component consistency. As the sole designer, my primal focus was on crafting seamless user experiences within the virtual economy framework, streamlining payment transactions for users.

I craft seamless and intentional experiences for clients spanning across several industries such as financial services, healthcare, logistics, and more leveraging innovative technology from initial ideation to deployment collaborating with cross functional teams in an agile environment. I use data-driven insights, and conduct research and testing to inform design decisions.

As a Senior UX/UI designer at Yello my responsibilities for the Yello Enterprise Platform were focusing on all interactive projects with emphasis on user experience and customer engagement to release new features and product updates for Johnson & Johnson, 3M, JPMorgan Chase, Microsoft, Ernst & Young, Bloomberg, Starbucks, Spotify, Microsoft, PwC, etc. Managed numerous projects with diverse requirements and tight deadlines. Worked closely with Product Owners, Developers and all Stakeholders to deliver innovative product solutions.

Created simple and delightful user experiences designing digital products and services for an array of industry leaders in logistics, healthcare, insurance and more. I created solutions that are demonstrated through artifacts such as user research, information architecture, wireframes, user personas, and interactive prototypes utilizing principals of user-centered design.

Extensive and immersive bootcamp focused on digital design. Diving into the fundamental principles of UX, UI, IxD and front-end development. Consulted with clients in the greater Chicago area to design and develop responsive websites and mobile apps.

Designed print and digital materials ranging from sell sheets, proposals, Web Ads. Provided creative conceptualization for the layout, design, and production of work in Photoshop, Illustrator and InDesign.

Worked with a local team of five and coordinated efforts with remote offices in New York, Las Vegas, San Francisco,Orlando, Washington, Boston, and Canada. Managed the graphic design aspect of projects in Illustrator, Photoshop, and InDesign. Developed strategies for creative portion of brands based on marketing plan and formulated strategy. Designed business proposal, presentation and other visual graphics for well-known world brands, IBM,T-Mobile, SHED Aquarium, The Art Institute of Chicago, Gillette, Loreal, Secret, Tommy Hilfiger, etc.

Designed web banners.

Designed print and digital materials ranging from logos, packaging, brochures, signage, proposals, presentations, event materials, websites, and other client deliverables in Illustrator, Photoshop, HTML, CSS.Worked on multiple projects at one time and organized projects to meet all deadlines.

Designed the Internal Report Web application.

Designed the United States Census Brochure and prepared other internal print and digital promotional materials and guidelines.

Led comprehensive market research for a new product launch, focusing on consumer brand preferences for potato chips across six counties. Managed and executed user observation methods, including focus groups and in-store behavior analysis, to gather insights into purchasing behavior. Compiled findings into well-structured, visually compelling reports and presented them to stakeholders, offering actionable recommendations that shaped marketing strategies and product development. Today, the product is well-known in the market, remains competitive, and is both certified and internationally recognized.

Collected and analyzed data from clients seeking investments for new businesses, helping assess potential and align with financial objectives. Designed tailored business plans with detailed financial projections and market analysis to support client growth. Led the creation of marketing materials such as brochures, flyers, and promotional content, boosting client engagement. Managed project timelines and daily office operations, ensuring seamless coordination and meeting all deadlines. Developed marketing materials and brand identities using Adobe CS, strengthening brand consistency. Created visuals for campaigns and business proposals, enhancing branding and presentation quality. Coordinated project delivery and client communication, ensuring timely completion and assisting startups in preparing successful investment pitches.

Conducted in-depth research and surveys for the United Nations to assess the affordability and feasibility of implementing Kosovo’s first Health Insurance Plan. Collected and analyzed data on income levels, healthcare costs, and accessibility to medical services in the region. Synthesized findings into a comprehensive report and presented key insights, influencing policy discussions and helping shape initial frameworks for future healthcare legislation in Kosovo.

Led research supported by the United Nations on post-war recovery efforts in the Kosovo region, focusing on identifying the most vulnerable families impacted by conflict. This involved assessing local infrastructure, economic conditions, and displacement patterns to strategize effective aid distribution. Collaborated with local governments and international NGOs to ensure targeted and sustainable support for those most in need, while also addressing long-term recovery and development challenges.