# Afsana Hajizada > Freelance UX/UI Designer - I turn visitors into customers with High-Converting Landing Pages Location: San Francisco Bay Area, United States Profile: https://flows.cv/afsana I help founders & growing brands turn visitors into customers with high-converting landing pages. Helped increase conversion rates up to 35%. Most websites look good but don’t convert. Users don’t trust, don’t understand, and leave within seconds. That’s where I come in. I fix that using user behavior psychology, structure, and AI-driven insights: → Build trust instantly → Simplify decision-making → Guide users to take action Result: More clicks, more leads, more sales. I don’t just design pages. I design decisions. I can also provide a quick audit of your website before we start. ✅ What I deliver: • Increase trust in the first 5 seconds • Guide users to take action (clear structure) • Reduce confusion → increase conversions • Strong CTA placement that drives clicks • Turn visitors into customers • Conversion Optimization • Landing Page Strategy • User Psychology • UX Analysis • CRO Audit ✅ My process: • Discovery: Understanding your audience & goals. • Strategy & Wireframing: Mapping the conversion path. • High-Fidelity UI: Crafting the visual identity in Figma. • Framer Launch: Building and deploying your high-performance site. ✅ Have proven experience on projects: • Healthcare • Real Estate • E-commerce • SaaS • Wellness • Design & Marketing Agencies • Personal Portfolio 📩 Let’s Talk Strategy "Ready to transform your vision into a high-performance, conversion-driven website? Let’s talk strategy – feel free to contact me on LinkedIn or at afsanahajizada@gmail.com My portfolio: afsanahajizada.com ## Work Experience ### Freelance UX/UI & Web Designer @ Unknown Jan 2023 – Present I’m passionate about delivering user-centered, clean design understanding problems, and finding solutions both for businesses and users. I love to think out of the box. ### UX/UI Designer @ SteelSeries Jan 2024 – Jan 2024 | Chicago, Illinois, United States Responsibilities as a freelance UX/UI Designer during 4-months contract: • Enhanced and documented the design system, ensuring consistency and efficiency. • Created responsive design solutions to optimize user experience across multiple devices. • Improved user experience and visual design by applying best practices. • Collaborated effectively with the design team and stakeholder to align design objectives with business goals. ### Community Lead @ Friends of Figma, Baku Jan 2024 – Jan 2024 | Baku, Baku Ekonomic Zone, Azerbaijan As one of the community leaders at Friends of Figma Baku: • Lead and organized design events as part of large design community in Azerbaijan, fostering a collaborative and inspiring environment for designers. • Planned and executed workshops, webinars, and meetups to connect local creatives, share knowledge, and promote design best practices. • Collaborated with international design professionals and the global Friends of Figma network to bring valuable insights and resources to the community. • Contributed to the growth and visibility of the design in Azerbaijan. • Got a chance to work with talented designers in one team and share ideas and growth. • Participate as a spiker in various events to encourage designers for freelance journey and sharing my experiences. ### User Experience Designer @ Phoenux.Design Jan 2023 – Jan 2024 | Lahore, Punjab, Pakistan • AIESEC Global Talent developed my leadership while enhancing my career prospects with multicultural work experience • Communication with stakeholders through working with the development and design team • Gaining hands-on experience with some of the most innovative international projects such as YMCA; Foodics • Defining user problems, researching, and finding common solutions based on the needs of users and business ### UX Designer @ Digital Umbrella Jan 2023 – Jan 2023 | Baku, Contiguous Azerbaijan, Azerbaijan ### Product Designer @ Cider Consulting Jan 2022 – Jan 2023 | New York, United States • Take part in solutions for complex challenges working on healthcare projects • Creating Design System, and UI design for Desktop, Web Applications, and IOS/Android Mobile. ### UX/UI Designer @ YesWePrint Jan 2022 – Jan 2022 | Los Angeles, California, United States Lead the design process and work collaboratively on the digital product. My responsibilities: Research competitors create competitive audits, find pain points of users and solve problems based on interviews, secondary research, and users’ feedback, and create wireframing, prototyping, and testing. The main goal is an approach and culture to solve problems and deliver a better user experience for our products. ### UI/UX Instructor @ Israel Azerbaijan Training Center Jan 2021 – Jan 2022 | Bakü, Baki, Azerbaycan Creating whole lesson materials. Students learned both learn theoretical side design and practice new knowledge in home tasks and class tasks. ### UX|UI and Graphic Designer @ Frazex LLC Jan 2020 – Jan 2021 | Bakü, Azerbaycan Research, wireframing, prototyping, creating mobile apps, web design, social media posts, and other graphic design work in the company. The working product owner, development team, business analysts, and sales department. I focused on creating meaningful experiences through design. The most valuable lesson from this company was how to digest content and gather insights from results. ## Education ### Advanced UX/UI Baku Design Academy ### Graphic and Web Design Code Academy ### Student IxDF - The Interaction Design Foundation ### Student Google UX Design ### Bachelor's degree in Systems Engineering Azerbaijan State Oil and Industry University • ASOIU ## Contact & Social - LinkedIn: https://linkedin.com/in/afsanahajizada --- Source: https://flows.cv/afsana JSON Resume: https://flows.cv/afsana/resume.json Last updated: 2026-04-13