# Afshin Gholami > Founder at Designscale | Unlimited Design Services on Subscription Location: San Francisco, California, United States Profile: https://flows.cv/afshingholami Founder of Designscale, a subscription-based design service that offers businesses unlimited access to top-tier design solutions. At Designscale, we help brands grow by providing on-demand creative expertise, from logos to full-scale marketing campaigns, all for one flat monthly fee. Let’s scale your brand’s visual identity together! ## Work Experience ### Founder @ DesignScale Jan 2023 – Present | San Francisco Bay Area Founder of Designscale, offering unlimited, on-demand design services through a flexible subscription model to help businesses scale their creative needs efficiently. ### Founding Designer @ Froggy Tales Jan 2023 – Present AI-powered digital story generation platform enabling parents and their kids to generate fully illustrated stories about any topic or story idea within minutes. ### Lead Product Designer @ Healthy Together Jan 2019 – Jan 2022 • Led end-to-end product design as the acting lead designer, leading to multiple product launches and 3 years of product strategy. • A key contributor to 5x revenue growth as part of the design team. • Collaborated with cross-functional teams to meet product development milestones from concept to introduction and facilitated reviews. • Designed together with our design team a health SAAS platform. • Contributed to marketing website and UX strategies. • Collaborated with our design team on a cross-platform design system. • Coached designers to enhance their skills and capabilities. • Our App has reached over 200k reviews with 4.9 stars in the app store. ### Lead Product Designer @ Twenty Jan 2017 – Jan 2019 | San Francisco Bay Area • Led the entire end-to-end product redesign of our mobile experiences. • Helped with the vision and direction for our leadership on implementing product solutions, resulting in about 25% user retention and engagement. • Designed the first design system, which gathered the adoption of multiple teams, resulting in a 30% improvement in overall team productivity. • Collaborated with the UX team on understanding our user pain points. • Mentored designers on design principles and our platform strategy. ### Senior Product Designer @ MyFitnessPal - Under Armour Connected Fitness Jan 2014 – Jan 2016 | San Francisco Bay Area • Led platform design initiatives for Material Design adoption, which helped us to increase growth and be promoted by the Google play store. • Led Android App information architecture navigation redesign. • Designed multiple core product experiences to support cross-platform improvements and increase consistency. • Designed design system version, which gained positive internal attention and adoption, resulting in more collaboration and 35% team process. • Contributed to refreshing the components of the web experience, resulting in a reduction in project timelines and user improvements. ### Founder | Principal Designer @ Gholami Design Jan 2013 – Jan 2016 | San Francisco Bay Area • Helped companies' strategies turn their ideas into successful solutions by understanding the customer's needs and focusing on the business objectives. Synch Health: Product strategy and product design Twitter: Product design for commerce experience FriendHire: Product strategy and product design Waddup: Product strategy and product design, and branding BigInto: Product design and branding ### Staff Product Designer @ CardSpring (acquired by Twitter) Jan 2013 – Jan 2014 | San Francisco Bay Area • Designed a dashboard application platform for payments and commerce experiences for consumers. • Designed CardSpring web marketing experience. • Strategies on Branding development and tone of voice. ### Senior Product Designer (acquired by Apple) @ Shazam Jan 2013 – Jan 2013 | Menlo Park, California, United States • Designed Shazam TV Show experience for iOS and iPadOS. • Designed multiple product features, iOS app, Identify, and Discovery. • Collaborated with Shazam's small design team on product enhancements and opportunities to increase revenue. ### Photography | Sabbatical @ Afshingholami.com Jan 2012 – Jan 2013 | World • Travel the world and capture breathtaking moments in people's lives. ### Senior Product Designer @ Branchout.com Jan 2011 – Jan 2012 • Designed BranchOut job network B2C experience for Web and Mobile. • Designed a major design system, which gained positive internal attention and adoption. • Collaborated with design colleague on BranchOut B2B experience. ### Senior Product Designer @ Photobucket Jan 2009 – Jan 2011 • Led the first iOS creativity App experience. • Designed Theme platform experiences to support future innovation, which resulted in user retention and engagement. • Designed the Photobucket product's primary style guide (design system). ### Junior Designer @ Photobucket Jan 2008 – Jan 2009 • Redesigned Photobucket homepage on Web and Mobile. ### Freelancer Designer @ Freelancer Jan 2003 – Jan 2008 • Engaged in understanding client goals and working on their branding and product experiences solutions for web and print. Beyond Persia: Marketing Design and Print Mediamed.com: Web Design Napa Valley Spa Products: Web Design and E-Commerce site Maintain Youth Spa: Marketing Design Glass Gallery: Marketing Designs Babyjoon Film: Web Design and Branding Glimpsed Photography: Web Design Actiwa Finances: Web Design, Print, and Branding Studio Theater: Branding Luftschiff: Branding ### Graphic Designer @ Merlin Digital Druckereibedarf Jan 1999 – Jan 2002 • Worked on general graphic design service solutions. ## Education ### Associate of Arts - AA in Technical College for Media Design and Arts Hugo-Kükelhaus-Berufskolleg ## Contact & Social - LinkedIn: https://linkedin.com/in/afshingholami - Portfolio: https://www.gholami.design - Dribbble: https://dribbble.com/AfshinGholami - Portfolio: https://www.afshingholami.com --- Source: https://flows.cv/afshingholami JSON Resume: https://flows.cv/afshingholami/resume.json Last updated: 2026-04-13