I’m a Product Designer with 10+ years in startups, building web and mobile experiences for people who just want things to work (don’t we all?). I’ve designed for enterprise SaaS and some consumer apps, and now I’m focused on creating AI tools (big surprise), that help people feel more effective, not replaced.

2024 — NowTrebellarLead Product Designer

2024 — Now

San Francisco Bay Area

In my current role at Trebellar, I design the first AI-powered product that turns complex CRE data into actionable insights. Focusing on clarity and usability, I craft interfaces that help users predict trends, optimize space, and make smarter decisions—fast. Collaborating closely with a small cross-functional team, I shape workflows and interactions that bridge the gap between raw data and meaningful strategy.

Designing an agnostic system that connects CRE data sources, revealing correlations between space utilization, leasing, engagement, operational factors, among many others.

Refining user flows and interfaces based on research with prospects and customers, ensuring the product resonates with industry needs, including experimenting, monitoring and planning for the long-term.

2022 — 2023DensityLead Product Designer

2022 — 2023

San Francisco Bay Area

In this position, I spearheaded and directed product design for a cross-functional team consisting of engineering, analytics, and product management. I contributed significantly towards the development and employment of strategies to enhance product design.

I was responsible for implementing iterative design and product processes, utilizing user feedback to drive continuous improvement. I also supervised team dependencies, fostered a collaborative environment, and ensured timely completion of design projects.

Created comprehensive and holistic application on space use analytics, with integrated heat map on floor plan visualizations by using user-centric design approach; maximized insight into space utilization and streamlined resource allocation and management for improved efficiency.

Transformed interactions between Real Estate Professionals, Workplace Strategists, and Facilities Operation teams by enhancing user comprehension and decision-making abilities.

Developed reporting and real-time interfaces for occupancy and utilization, enabling smarter decisions to reduce operational costs and improve workplace satisfaction.

Collaborated with engineering teams to establish a Design System, ensuring consistent and efficient user experience across all products; streamlined development process and successfully established unified visual language, reinforcing brand identity, enhancing user trust, and promoting quick adoption of new features and tools.

2020 — 2022DensitySenior Product Designer

2020 — 2022

Mexico City, Mexico

As a Sr. Product Designer, I conducted visual and interaction design overhaul and UX assessment for portfolio products catering to CRE professionals. I cooperated with product and customer success teams to establish a comprehensive UX strategy for all Density products and coordinated design activities to understand the mindset and needs of the main personas.

Moreover, I partnered with front-end development and QA teams to conduct fast-paced usability testing and incorporate iterative improvements based on customer feedback and organized information architecture based on customer value, prioritizing reflective and functional aspects of provided solutions.

Developed wireframes for efficient usability testing of alerts management, and rapidly created high fidelity visual designs to achieve short-term goals.

Collaborated with development team to initiate a Design System and build foundation for holistic user experience.

Oversaw design of user experience for historical utilization in Open Area solutions division, promoted floor plan interactions and information visualization, targeting Workplace Strategists.

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2019 — 2020DensitySenior UX Designer

2019 — 2020

Mexico City, Mexico

I managed and oversaw design projects for the company website, ensuring a seamless and visually pleasing user experience. I also cooperated with a diverse team of designers from the product and marketing departments to ensure collaboration and effective design outcomes. Additionally, I supervised website overhaul and migration to Webflow with the assistance of an external provider, followed by continued management of design projects and coordination of website operations.

Created visually appealing brand collaterals for various platforms including social networks, ads, blogs, newsletters, and technical documentation.

Designed solution and success story brochures, one-pagers, and materials to enhance customer experience and sales.

Led complete design cycle and project management for partner portal website, including international coordination with the development team located in Sofia, Bulgaria.

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