I was responsible for leading the end-to-end product experience at Adam.ai, shaping the executive board intelligence platform. I designed multimodal experiences across voice, transcription, and conversational workflows, turning complex meeting governance into clear decisions, actions, and insights.

I worked cross-functionally with Product and Engineering to design workflows for meeting operations, risk visibility, action tracking, and executive reporting, with a strong focus on reliability, security, and governance. with an eye for simplifying complex systems into intuitive, high-impact experiences that help boards collaborate, decide, and operate with clarity and speed

Designed and launched ABJAD2, a comprehensive design system that streamlined workflows and enhanced design consistency across the organization.

Led the design and maintenance core LMS platform features to deliver a seamless user experience aligned with business objectives

Mentored junior designers, fostering their growth and supporting their contributions to the team.

Analyzed and improved product features to address user needs and deliver measurable impact.

Built the Academy Front Site, enhancing the platform’s presence and accessibility for learners.

Worked to optimize internal processes, improving collaboration and efficiency across teams.

Led the end-to-end UX revamp across the product, redefining the product experience from user personas to visual identity and differentiation.

Established and led the Experience Design Chapter, defining processes and standards for UX, UI, Interaction Design, Design Thinking, Data-Driven Design, and Innovation.

Defined user journeys and built system flow diagrams to map all user actions and system behaviors, creating a shared source of truth.

Initiated and led the creation of a scalable design system to ensure consistency and accelerate product delivery.

Drove measurable business impact, contributing to:

1M+ app downloads

200% increase in MAU

400% increase in MRR

4M book reads and listens