•Designed and implemented custom product carousels and other components using React Storybook, and created new loyalty marketing pages, enhancing user engagement and promotional strategies for various brands.
•Maintained and improved brand websites for MAC Cosmetics, Bobbi Brown, and Aveda, using our private component library. Utilized react-ga for setting up Google Analytics tags to efficiently track user activities, enabling informed decision-making and significantly enhancing user experience.
•Led innovation sprints to develop the Gift Loyalty Points feature, using Express.js for backend API and logic, and React with Tailwind for the frontend. These improvements significantly enhanced functionality and user experience across multiple brand platforms.
•I developed and tested backend functionalities for services like appointment booking systems with Express.js, and wrote comprehensive Jest test cases for loyalty point redemption, ensuring robust system performance and reliability.