• Leading cross-functional design efforts at Intuit on identity and user management within the new Intuit Enterprise Suite, while driving the strategy to scale these solutions across the broader ecosystem of 18+ flagship products.

• Driving strategy and execution of scalable, reusable capabilities for user invitations, roles and permissions, and profile unification, enabling consistency, efficiency, and trust across the enterprise.

• Designing AI-powered solutions to streamline user management and auditing workflows, making them more intelligent, extensible, and scalable across product teams.

• Collaborating with senior stakeholders, product, and engineering to ensure successful adoption, reduce care costs, and unlock multi-product engagement for enterprise customers.

• Achieved exceptional digital engagement by driving millions of interactions through targeted notifications (e.g., Purchase, Deposit Status, Money Brief), launching high-impact push notifications (e.g., Zelle, Money Tracker), enhancing email communications (e.g., Credit Card Payment, Deposit Status) with actionable insights, and significantly increasing push notification opt-in rates beyond organizational goals.

• Led the development of an enterprise design system for notifications across bank channels and launched the Smart Assistant component library for seamless integration into the broader design framework.

• Integrated the Smart Assistant into the 24-Hour Banker platform, launching an AI-driven pilot that reduced call handling times, increased customer satisfaction, and secured funding with a projected multi-million-dollar ROI.

• Revamped U.S. Bank's alert management system, resolving key customer pain points and driving a Corporate Insights Report rating improvement (from Fair to Good), while ensuring consistency and parity between native and web app experiences.

• Enhanced the web app Communication Center with bulk actions, resolving key customer pain points, and designed a native Communication Center with advanced alert management. Conducted A/B testing to refine and optimize user engagement, delivering a seamless user experience.

• Developed and owned comprehensive alerts and notifications release guidelines, ensuring consistency, scalability, and alignment across design teams organization-wide.

I led design and branding efforts for multiple B2B and B2C startups across e-commerce, healthcare, and electric vehicle industries. From initial concept to launch, I built scalable design systems, crafted user-centered experiences, and implemented quality assurance practices to ensure consistency and usability. My work—spanning visual design, research, development, collaboration, and fundraising materials—helped these products grow and succeed in competitive markets.

As the first and sole designer of i2Chain, Inc., a platform for secure, traceable, revocable document distribution, I have:

• Secured $2.3M in funding through impactful marketing and design, attracting clients like Citizen Bank and Ameriprise Financial with strategic decisions in design, website/app redesign, improved onboarding, and user interviews.

• Contributed to developing an award-winning product featured in Forbes, Bloomberg, NASDAQ, and more.

• Created the first style guide and component library, fostering collaboration and ensuring consistency, improving efficiency and design processes.

• Enhanced client satisfaction and social media engagement with captivating demos, tutorial videos, and comprehensive manuals.

• Spearheaded efficient design operations, leading developers, collaborating with product managers, and reporting to CEOs.

• Elevated user experience and consistency as a designer and engineer, addressing visual design, usability issues, and functionality.