# Aida Gorgani > Senior Product Designer @Intuit Location: San Francisco Bay Area, United States Profile: https://flows.cv/aidagorgani I design complex systems that scale. Senior Product Designer with leading enterprise platform and AI-powered product experiences. I turn ambiguity and technical constraints into clear, intuitive solutions that support work at scale. Currently leading identity and user management design at Intuit, shaping multi-entity systems and AI-assisted workflows. Drawn to platform foundations, collaboration tools, and products where clarity drives impact. ## Work Experience ### Senior Product Designer, Platform capabilities @ Intuit Jan 2025 – Present | Mountain View, California, United States • Leading cross-functional design efforts at Intuit on identity and user management within the new Intuit Enterprise Suite, while driving the strategy to scale these solutions across the broader ecosystem of 18+ flagship products. • Driving strategy and execution of scalable, reusable capabilities for user invitations, roles and permissions, and profile unification, enabling consistency, efficiency, and trust across the enterprise. • Designing AI-powered solutions to streamline user management and auditing workflows, making them more intelligent, extensible, and scalable across product teams. • Collaborating with senior stakeholders, product, and engineering to ensure successful adoption, reduce care costs, and unlock multi-product engagement for enterprise customers. ### Experience Designer, Messaging and Conversation @ U.S. Bank Jan 2021 – Jan 2024 | San Francisco Bay Area • Achieved exceptional digital engagement by driving millions of interactions through targeted notifications (e.g., Purchase, Deposit Status, Money Brief), launching high-impact push notifications (e.g., Zelle, Money Tracker), enhancing email communications (e.g., Credit Card Payment, Deposit Status) with actionable insights, and significantly increasing push notification opt-in rates beyond organizational goals. • Led the development of an enterprise design system for notifications across bank channels and launched the Smart Assistant component library for seamless integration into the broader design framework. • Integrated the Smart Assistant into the 24-Hour Banker platform, launching an AI-driven pilot that reduced call handling times, increased customer satisfaction, and secured funding with a projected multi-million-dollar ROI. • Revamped U.S. Bank's alert management system, resolving key customer pain points and driving a Corporate Insights Report rating improvement (from Fair to Good), while ensuring consistency and parity between native and web app experiences. • Enhanced the web app Communication Center with bulk actions, resolving key customer pain points, and designed a native Communication Center with advanced alert management. Conducted A/B testing to refine and optimize user engagement, delivering a seamless user experience. • Developed and owned comprehensive alerts and notifications release guidelines, ensuring consistency, scalability, and alignment across design teams organization-wide. ### Freelance Designer @ Freelancer Jan 2018 – Jan 2024 | Remote I led design and branding efforts for multiple B2B and B2C startups across e-commerce, healthcare, and electric vehicle industries. From initial concept to launch, I built scalable design systems, crafted user-centered experiences, and implemented quality assurance practices to ensure consistency and usability. My work—spanning visual design, research, development, collaboration, and fundraising materials—helped these products grow and succeed in competitive markets. ### Lead Product Designer @ i2Chain Inc. Jan 2020 – Jan 2021 | San Francisco Bay Area As the first and sole designer of i2Chain, Inc., a platform for secure, traceable, revocable document distribution, I have: • Secured $2.3M in funding through impactful marketing and design, attracting clients like Citizen Bank and Ameriprise Financial with strategic decisions in design, website/app redesign, improved onboarding, and user interviews. • Contributed to developing an award-winning product featured in Forbes, Bloomberg, NASDAQ, and more. • Created the first style guide and component library, fostering collaboration and ensuring consistency, improving efficiency and design processes. • Enhanced client satisfaction and social media engagement with captivating demos, tutorial videos, and comprehensive manuals. • Spearheaded efficient design operations, leading developers, collaborating with product managers, and reporting to CEOs. • Elevated user experience and consistency as a designer and engineer, addressing visual design, usability issues, and functionality. ### Engineer @ R.W. Beckett Corporation Jan 2016 – Jan 2019 | Cleveland/Akron, Ohio Area ### Graduate Research/Teaching Assistant @ The Department of Electrical and Computer Engineering at The University of Akron Jan 2014 – Jan 2016 ## Education ### Enhancing User Experience with Human-Computer Interaction Stanford University ### Master's Degree in Engineering The University of Akron ### Bachelor’s Degree in Engineering Shahid Beheshti University ### Certification in UX/UI Designer & Front-end Developer Bloc ## Contact & Social - LinkedIn: https://www.linkedin.com/in/aidagorgani --- Source: https://flows.cv/aidagorgani JSON Resume: https://flows.cv/aidagorgani/resume.json Last updated: 2026-04-07