# Aida Mendoza, M.A. > User experience leader designing at scale; beautifully. Location: United States, United States Profile: https://flows.cv/aidamendozama Craft Delightful End-To-End Experiences That Enhance the Brand & Improve Profits Comprehensive experience creating products through empathy, research, and strategy. Built end-to-end experiences through journey maps, user flows, brand development and visual design systems. A design leader who influences cross-functional teams to create delightful simple products. ## Work Experience ### Lead, Product Designer @ Teladoc Health Jan 2025 – Present ### Product Design Manager @ Teladoc Health Jan 2022 – Jan 2025 Led the design efforts for Teladoc Health global design system to provide a cohesive user experience across platforms, support accessibility, unite design and engineering functions and accelerate the integration of multi-brand products. Led the foundational design experience for the integration of Teladoc, Livongo and myStrength into one app based on company strategy and usage data working closely with research, PMs, brand, design system and engineer teams. ### Senior Product Designer @ Teladoc Health Jan 2020 – Jan 2021 ### Senior Product Designer @ Livongo Jan 2020 – Jan 2020 ### Principal Visual Designer @ Edelman Financial Engines Jan 2018 – Jan 2020 Created stronger emotional connections between services and customers with consumer-centric designs that simplify financial complexity. Collaborated with UX team both internally and externally (contract and agency) to influence stakeholders through customer insights, experience principles, and new brand and to create consistent and seamless Omni-channel experience. Exceeded client retention targets and overall satisfaction rate of 96% by designing and implementing new brand identity for 2 merged companies. Led and provided creative oversight, support, and guidance to team of 7 designers for all aspects of creative process. Guided and developed design system extension into digital services, mobile, marketing assets, and environmental design in corporate and retail spaces, creating unified client experience. Partnered with product managers, UX researchers, and engineers building and listened to research feedback from users, resulting in improving usability of tool while considering technology limitations. Implemented design and interaction solutions of proprietary financial planning software that strategically aligned with corporate goals, resulting in 50% of planners using the tool and 20% more likely to convert prospect to client. Developed and scale iconography style and illustration system and humanized product experience. ### UX Designer @ Financial Engines Jan 2018 – Jan 2018 | Sunnyvale, CA ### Art Director, Brand @ Financial Engines Jan 2015 – Jan 2018 | Sunnyvale, CA Drove development and creation of Financial Engines in-house creative strategy, plan and execution. Managed 2 in-house designers and 2 freelancers. Created total rebrand effort, bringing in $790M of Assets under Management (as of February 2018) after The Mutual Fund Store was acquired. Established new identity and brand visual design systems of end-to-end user experience for retail, marketing, and products through thoughtful consideration and impact of illustrations, photography, typography, and color usability of products and aesthetic appeal. Selected to lead remodel efforts of over 125 stores nationally after acquisition. Partnered with architectural design agency to develop identity, look and feel of new store experience. Developed detailed brand guidelines in support of the implementation team to scale across geographies while maintaining brand integrity during build out and development of the stores. ### Senior Designer @ Financial Engines Jan 2010 – Jan 2015 Led UX/UI of product and marketing services cross-functionally with other teams. Identified and orchestrated key projects, elevating employee engagement, new hire experience, employee acknowledgment program, careers microsite, and career development program. Increased performance of new customers 15% by focusing on research and bringing learnings into applications. ### Creative Manager / Senior Designer @ ThinkArgus Jan 2006 – Jan 2009 Clients: Comcast, TD Banknorth, Sodexo, Boston Community Capital, Lesley University, Simmons College, Boston Children’s Chorus, Children’s Hospital Boston, Neighborhood Health Plan, The Medical Foundation, St. Francis House, KeySpan and Olmsted Green. Designed and managed all stages of agency’s creative projects, including creative development, brand identity, design, and production for web, print, outdoor, in-store signage, and collateral. Presented creative for new business proposals. ### Web And Print Designer @ ARGUS Jan 2000 – Jan 2006 Implemented advertising campaign for Comcast targeting Hispanic community within Northeast. Generated 20% increase in sales during first and second run weeks with incremental response increases month-to-month. ### Web Designer @ EF English Live Jan 2000 – Jan 2002 | Cambridge, MA Established illustrations, animations, graphics, typography, color schemes, and page layouts for Englishtown.com. Built promotional online ads for large-scale worldwide campaigns in various languages and countries including China, Korea, Spain, and South America. ## Education ### User Experience Design Springboard ### Master in Arts in Integrated Marketing Communications Emerson College ### Bachelor of Arts - BA in Graphic Design Suffolk University ### Diseño gráfico in Graphic Design Instituto de Diseño de Caracas ## Contact & Social - LinkedIn: https://linkedin.com/in/aidamendoza - Portfolio: http://aidamendoza.com --- Source: https://flows.cv/aidamendozama JSON Resume: https://flows.cv/aidamendozama/resume.json Last updated: 2026-04-13