# Aida Rezaei > Product Design at Rippling Location: San Francisco, California, United States Profile: https://flows.cv/aidarezaei I have over eight years of experience in UX/UI and Product design, and three years in design management and operations. My superpowers lie in simplifying complexities to create intuitive digital experiences while mobilizing a team of designers and cross-functional stakeholders to achieve strong results collaboratively. Most recently as Director of Product Design at Figure, I lead the 0-1 design of multiple complex web and mobile software applications in the financial sector. Establishing benchmarks for EPD collaboration, leveraging user insights, data-driven design, UX/UI best practices, and design systems are integral to my practice as an IC and manager. I also managed a team of 7 designers (junior to principal level), and built and scaled our design team, design operations, hiring practices, and team culture. ## Work Experience ### Product Design Lead @ Rippling Jan 2024 – Present | San Francisco Bay Area Leading Product Design across the Benefits, Talent, and Platform/Design systems suites. ### Director Of Product Design @ Figure Jan 2021 – Jan 2022 | San Francisco, California, United States Acting Head of Product Design for 6 months. Figure is a fintech startup transforming the trillion–dollar financial services industry using blockchain. The company has unveiled a series of fintech firsts across its Marketplace, Lending, and Payments verticals. - Role included hands-on design, design management, and design operations. - Lead the design of Figure Marketplace, Figure Equity Solutions, Figure Lending, and Figure wallet. - Managed a team of 7 product designers across 7 pods. Achieved multiple successful product and feature launches in partnership with cross functional collaborators. - Set benchmarks for quality UX/UI, research, and design systems practices by establishing various Design Operations frameworks, hands-on design and coaching, frequent feedback and work-share meetings, and organizing external learning opportunities for the team. - Grew design team by hiring 4 top designers. Created end-to-end design recruitment process working with internal and external recruiters. Created design career coaching frameworks and up-leveled direct reports. - Lead the revamp of Figure Marketplace, gaining 2.7X increase in user accounts, to 5,000+ AIs and 4X amount of capital raised on the platform. ### Product Design Manager (player-coach) @ Figure Jan 2020 – Jan 2021 | San Francisco Bay Area - Lead design and strategy of 2 complex multi-dashboard financial softwares from 0-1 and beyond. Product include Figure Equity Solutions (Cap table management) and Marketplace (Investment marketplace and management). - Managed a talented team of product designers with a focus to simplify complex financial data to deliver delightful and user-friendly experiences across web and mobile app platforms. - Designed 200+ workflows and features. Shepherded research, user studies, UX/UI design, prototyping, and design systems implementations. Increased cross-functional teams output by identifying and solving for systematic gaps and blindspots apparent in startup environments. Simplified complex multi-user workflows to deliver intuitive and end-to-end customer-focused experiences. - $4.7B raised and managed on ecosystem. 100+ clients signed to MVP 18 months post project start. Internal cap table migration 8 months post project start. ### Senior Product Designer @ Figure Jan 2019 – Jan 2020 | San Francisco Bay Area Lead discovery and UX/UI design for Figure Mortgage and HELOC under Figure’s Lending vertical. ### Product Design Freelance @ Aida Rezaei Jan 2018 – Jan 2019 | Vancouver, Canada Area Consulting independently and through the Toptal network, leading design and research initiatives for companies in various sectors including energy and utility, journalism, and science and research non-profit networks. ### User Experience Design Lead @ Tantalus Systems Jan 2017 – Jan 2018 | Vancouver, Canada Area As the user experience consultant, I lead the complete revamp and redesign of the new generation of the Tantalus software system. Summary of activities: - Re-structuring data and presentation of functional and informative device pages on the software, with user needs and work flow in mind. - Creating low and high fidelity mockups and user journeys for high level architecture across the software, as well as for individual pages and features. - Creating detailed documentations for each task, including the designs, the thinking, and design elements for developers to work from. - Visualization of data (using open source customizable graph algorithms) for comprehensible, functional, and interactive graphs and KPI. - Speaking to customers about their needs and workflow to inform the design process. - Working back to back with developers and leadership team to ensure functionality and visualization of designs are efficient and comprehensive to code. - Creating a comprehensive design guide for on-boarding of future developers and designers. Providing detailed design and functionality audits at various stages of development. Tantalus Systems provides an award-winning communications and applications system that enables electric, water & gas municipal and cooperative utilities to automate processes, improve business operations and deliver top-tier customer service, all in one software. ### Co Founder @ Serene Audio Inc. Jan 2015 – Jan 2017 | Vancouver, Canada Area Serene Audio is a Hifi audio products company with a focus on multifunctional and wireless loudspeaker systems that save individuals from the need to invest in different types of speakers for every scenario where they need great sound. Leveraging the team's expertise in the audio market, acoustics, and electronics, Serene Audio aims to bridge the gap between the hifi and consumer audio markets where thoughtful and unrivalled value can be offered. As co founder, my responsibilities ranged across a spectrum of things including: -creating Serene Audio's brand guideline to ensure consistent branding and copy writing across every touch point in consumer journey. -user experience design -user centric content and marketing strategies -managing partnership and building product with manufacturing partners in China -business and investment strategy -presentations ### Junior User Experience Designer @ AKQA Jan 2015 – Jan 2015 | San Francisco Bay Area -Ideate and design interactive experiences (digital and physical). -Work with brands such as Jordan, Activision (Call of Duty and Destiny), and more. -Present ideas to clients from high level UX through to final iterations of interactions and design. -Work process varies from research and strategy to creating user journeys, ecosystem diagrams, and wireframes using Illustrator, Indesign, Sketch, and InVision. -Work with visual designers, developers, copywriters, and directors to bring ideas to life. ### User Experience Design Intern @ AKQA Jan 2014 – Jan 2014 -Internship turned into full-time position as a UX designer after 4 months. -Worked on projects that would define the near and far future of brands such as Jordan, Audi, DirecTV, and Verizon. -Participated in three very intense 1 week long incubators where we were required to deliver client facing presentations and working prototypes by the end of the week to present directly to clients. ### Industrial Designer @ lululemon athletica Jan 2013 – Jan 2014 -Contract based, worked directly with the clients to bring their vision of the retail space to life by designing and building large scale furniture and in-store activations. -Generated ideas, presentations, and budget packages for various tiers of product solutions. -Delegating budget, materials, and manufacturing processes to meet client criteria and expectations. -Increased appeal in the retail space through attractive product displays and long lasting furniture solutions. ### Industrial Design Intern @ WOKE Jan 2013 – Jan 2013 | Vancouver, BC -Increased work flow in the studio by efficiently processing tasks given by the lead designer. Roles included idea generation, sketching, 2D and 3D rendering, model making, packaging design, research, and write-ups -Took lead role on a client project from beginning to end, designing an accessory for alpine skiing that was successfully funded on KickStarter. -Process consisted of research, function analysis, client presentations, and 3D rendering. ### Designer @ This Is Vancity Jan 2010 – Jan 2012 Increased publicity and promoted events organized by the company by designing creative promotional material while working directly with founders and company clientele. ## Education ### Executive Education Certificate in Leadership Stanford University Graduate School of Business ### Bachelor's Degree in Industrial Design Emily Carr University of Art and Design ### Bachelor's degree in Industrial and Product Design The Faculty of Engineering at Lund University ## Contact & Social - LinkedIn: https://linkedin.com/in/aidarezaei - Portfolio: https://www.aidarezaei.com --- Source: https://flows.cv/aidarezaei JSON Resume: https://flows.cv/aidarezaei/resume.json Last updated: 2026-04-13