# Aiden Bordner > Head of Product Design at Sentry Location: San Francisco, California, United States Profile: https://flows.cv/aidenbordner Aiden Bordner is a B2B product design executive, currently leading Product Design at Sentry. Prior to that he was Head of Product Design at Customer.io, led product design for the Service Hub product at HubSpot, and led the growth design team at Intercom. Even further back he led core product design at Evernote where he led the redesign of the product as part of a top-to-bottom refactor. Before leading design teams in SaaS, he was co-founder of Parade, a product design consultancy where he led engagements and design work for Salesforce, Adobe, Google, and more. He lives in San Francisco. ## Work Experience ### Head of Product Design @ Sentry Jan 2025 – Present | San Francisco, California, United States ### Senior Director, Head of Product Design @ Customer.io Jan 2024 – Jan 2025 ### Director, Head of Product Design @ Customer.io Jan 2022 – Jan 2024 ### Advisor @ Offsiter Jan 2021 – Jan 2022 ### Senior Manager, Product Design @ HubSpot Jan 2020 – Jan 2022 Head of Design for Service Hub, leading a team of 12+ designers and design managers across three product groups. ### Senior Manager, Product Design @ Intercom Jan 2019 – Jan 2020 | San Francisco, CA Led Growth design at the SF office. ### Senior Manager, Product Design @ Evernote Jan 2017 – Jan 2019 | Redwood City, California Directed the core experience design (CXD) team at Evernote and led design of next-generation client experiences for desktop, web and mobile. ### Founder & Principal @ Parade SF Jan 2014 – Jan 2017 | San Francisco, CA Parade was a product design agency. We created apps, services and platforms for funded startups and large companies, including Google, Salesforce, Adobe, Benefit Cosmetics, Old Navy and more. ### Director, Experience Design @ Venables Bell and Partners Jan 2011 – Jan 2014 | San Francsico, CA Developed a user-centric design practice at one of the nation's most respected independent full-service advertising agencies. ### Director, Experience Design @ Team One Jan 2010 – Jan 2011 | Los Angeles, CA Developed a user-centric design practice and helped build digital agency capabilities. ### Freelance UX Designer @ Freelance Jan 2009 – Jan 2010 Freelance creative and experience design solutions for various advertising agencies in North America. ### Sr. User Experience Designer @ McCann Erickson Jan 2008 – Jan 2009 ### Senior Interaction Designer @ Publicis Modem Jan 2007 – Jan 2008 ### Interaction Designer (Freelance) @ Publicis Modem Jan 2007 – Jan 2007 Interaction Designer for Internet Marketing Applications. (On Contract) ### Interaction Designer @ ZURB Jan 2007 – Jan 2007 User-Experience/Concept Consulting for Web Product Startups ## Education ### Indiana University Bloomington ## Contact & Social - LinkedIn: https://linkedin.com/in/aidenbordner - Portfolio: https://www.sentry.io - Portfolio: https://www.aidenbordner.com --- Source: https://flows.cv/aidenbordner JSON Resume: https://flows.cv/aidenbordner/resume.json Last updated: 2026-04-13