# Aiden Leong

> Product Designer | ex-Amazon | Data Tools & Conversational Interfaces | Visual Design, Product Strategy, Systems Thinking | Senior Dog Lover

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/aidenleong

Hi! 👋 I'm Aiden, and I’m a designer that can’t keep his grubby little hands off digital and physical crafts. 

My background includes designing for multimodular devices, transformative Smart Home technology, and B2B SaaS products. I have led end-to-end product work-streams and improved team processes across multiple services, yielding organizational level impact (and make some pretty good jokes along the way 😎)

I love senior dogs, am desperately trying to keep my cucumbers alive, and can make a mean homemade tiramisu.

## Work Experience
### UX Designer - Amazon Web Services (AWS) @ Amazon
Jan 2023 – Jan 2025

### UX Designer - Alexa Devices @ Amazon
Jan 2022 – Jan 2023
• Designed and delivered executive presentation on AI program. Recognized by Vice President and Director level executives as a top performer
• Led implementation of new text-to-speech technology in project roadmap, increasing user engagement by 20% and expanding scope of technology testing
• One of five designers reporting to the Creative Director of Devices and drove the redesign of Ambient Home experiences on echo devices
• Partnered cross-functionally to scope, design, and prototype a new and highly transformative mobile feature in Smart Home technology
• Created a feedback plan for 28 apprentices to identify and develop technical and professional skills that involve Amazon’s Leadership Principles
• Established a meeting series for design apprentices to encourage collaboration, knowledge sharing, and design critique process across Amazon

### Digital Design Lead @ Asian Pacific Islander Youth Promoting Advocacy and Leadership
Jan 2020 – Jan 2021 | Oakland, California, United States
• Retouched digital assets and updated design tangencies to improve branding
• Developed new projects with Co-Director and Site Organizer to increase organization’s digital presence and community engagement
• Converted archived files to establish quality production for future usage, including color conversions, inking, and image merging
• Used time management skills via Google Calendar and Oslo to ensure projects met deadlines

### Product Designer @ National Science Foundation (NSF)
Jan 2020 – Jan 2020
• Familiarized myself with past user research and iterated various HUD assets based on project’s design system, practices, and process
• Led the trajectory of UI implementation within the project as a head designer
• Cultivated strong cross-functional relationships between the design, research, and engineering team to achieve a more inclusive environment

### Marketing Director @ Delta Sigma Pi
Jan 2019 – Jan 2020 | Davis, California
• Established and led a 6 member marketing team to execute Fall 2019 Recruitment Drive, increasing campus visibility and outreach which resulted in higher numbers of attendee retention rate
• Delegated tasks to various team members to improve efficiency and maintain consistent role responsibilities to help each member improve their skillset
• Communicated responsibilities to the entire chapter to garner interest and enthusiasm for marketing, resulting in a stronger presence in physical tabling and social media marketing
• Designed new tabling set up to differentiate from other campus organizations to Recruitment Drive materials and campus ambassadorships
• Incorporated a better system of communication in the creative direction of marketing campaigns, resulting in better understanding of needs and transparency from different position holders
• Worked with various position holders in finance, merchandising, community service, and more to ensure the chapter's four pillars of professionalism, finance, social, and community service were upheld

### Senior Creative Director @ Delta Sigma Pi
Jan 2018 – Jan 2020 | Davis, CA
• Mentored members in basic design principles and software programs to aid in marketing, and therefore, establish design education in the Fraternity
• Oversaw design and marketing materials for Winter/Spring 2019 and Fall 2019 term, including paraphernalia, merchandise, fundraising, and social media items
• Established accessible design resources for the Fraternity to increase marketing strategies and professionalism

### Junior Creative Director @ Delta Sigma Pi
Jan 2018 – Jan 2018 | Davis, CA
• Designed print and web publications to promote Fall 2018 Recruitment Drive, including flyers, brochures, media banners, filters, and clothing
• Collaborated with marketing team to ensure timely publication of promotional items
• Standardized designs of marketing materials to ensure cohesive branding of the theme, "Light Your Path"

### Co-Founder @ Davis Design Collective
Jan 2018 – Jan 2019 | Davis, CA
• Established a cohort of 9 designers to encourage multidisciplinary work beyond an academic setting, curating an environment where students can learn and practice professional skill-building as a designer
• Encouraged teamwork and collaboration between members to hone not only technical design skills but also vital soft skills such as communication, critical self-awareness, and adaptability
• Developed a space where students can access extracurricular opportunities such as workshops, design challenges, portfolio conception and reviews, and connecting with guest panelists
• Contributed to fostering a more inclusive learning environment at UC Davis and the design student community through accessible education in social awareness and responsibility

### UX Design Intern @ Creator Ninja
Jan 2019 – Jan 2019 | Tokyo, Japan
• Supported the Creator Ninja team to design visual systems for product's interface experience, increasing client workflow efficiency, satisfaction, and retention
• Designed a new interface for the TUBERS MyList System all while following brand and UX guidelines to ensure consistency across multiple platforms
• Collaborated across various teams such as sales, engineering, and operations across the globe and improved personal understanding of how to work in a multidisciplinary and multicultural setting

### User Experience Design Intern @ University of California, Davis
Jan 2018 – Jan 2018 | Davis, CA
• Designed new desktop site for the UC Davis University Writing program to advance department presence on campus
• Reorganized data and features on the website based on use cases, increasing user satisfaction and efficiency
• Created 15 web pages with more aesthetically pleasing designs to enhance user satisfaction

### Graphic Design Coordinator @ Asian / Pacific Islander Queers (APIQ)
Jan 2016 – Jan 2017 | Davis, CA
• Design print and digital marketing materials to publicize events
• Assist 5 board members in finding design solutions to effectively communicate organization’s mission statement and projects
• Incorporate visual creativity for on-going projects and large-scale events for the Davis LGBTQIA+ community
• Organize a safe environment to discuss Asian American and queer identities through weekly meetings
• Plan weekly workshops on Asian American and queer issues, bring awareness and solutions for students
• Build solidarity by supporting and working with other queer organizations through collaboration events
• Increase member retention rates by efficiently utilizing email listservs of multiple on-campus organizations


## Education
### Bachelor of Arts - BA in Design
University of California, Davis
Jan 2015 – Jan 2020


## Contact & Social
- LinkedIn: https://linkedin.com/in/aidenleong

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Source: https://flows.cv/aidenleong
JSON Resume: https://flows.cv/aidenleong/resume.json
Last updated: 2026-03-25