• Research and ideate on product strategy using Figma for Viable Community, a non-profit designing a sustainable marketplace web platform for eco-conscious communities in the UK

• Define product vision and build MVP through 8 weeks of agile sprints in fast-paced collaborative project team as UX designer, scrum master and project manager

• Lead mobile and web experience design for B2C relocation services in a cross-functional team (developers, analysts, PMs) from discovery through prototyping in Figma

• Define design system and component standards for a visually uniform product

• Strategize UX direction informed by data-informed primary & secondary research, to improve product alignment through localization strategies to design experiences for Latin American users

• Define project goals by conducting a competitive analysis of 6 websites, helping the client to clarify their brand vision and align on a clear story for the landing page redesign

• Perform a heuristic evaluation of the existing site, identifying 10 key usability issues to establish the redesign roadmap with the #1 goal to improve user engagement and retention

• Create a scalable design system compatible with the client’s current web stack(HTML, CSS, Javascript), paired with a logo redesign and visual rebrand that enhanced brand consistency

• Accelerate design processes using AI tools like ChatGPT, FigJam, Lovable.dev to conduct initial brainstorming, co-create interview scripts, prioritize feature ideas from research findings, and prototype 3 iterations of the landing page.

• Redesigned social networking app targeting Gen Z and Millennials, Eloomin’s web landing page to increase user downloads, using AI-assisted “vibe” design tools for rapid ideation and delivering a high-fidelity prototype in Figma

• Facilitated an online jam session with team to co-create the brand story, mission, and vision, ensuring cohesive messaging throughout the landing page and onboarding experience

• Conducted a UX audit of onboarding screens using heuristic evaluation, identifying 8 usability issues and redesigning the experience to reduce drop-off and boost first-time user engagement.

• Used AI image-generation tools to produce visual assets that reinforced the brand narrative, aligning emotional tone with Eloomin’s mission of a community spreading positivity and human connection, based on neural science.

Specialized in tenant improvement, market-ready office spaces, and Bio-tech developer facilities design.

Partnered with the digital media team to design immersive booth experiences for a gamer convention, applying spatial storytelling and interaction design principles to enhance attendee engagement.

Managed the redesign of a warehouse into a research incubator, leading all phases from discovery to implementation—including user needs assessments, budget tracking, and consultant coordination

Presented evolving design solutions in weekly stakeholder meetings, translating client feedback into actionable design changes under tight, iterative timelines—mirroring agile product team workflows.

Ideated spatial and visual design options for a lobby redesign in a multi-tenant office, focused on improving user flow and shared wayfinding while mentoring junior team members on design processes.