# Aileen Ju > Principal Product Designer at Tendo Location: San Francisco, California, United States Profile: https://flows.cv/aileenju As a product designer, I view business and user challenges as opportunities for deeper understanding and improvement. I have designed and shipped end-to-end mobile and web experiences for early-stage startups beginning with user research through low and high fidelity prototyping. My background in data analytics taught me how to see numbers as a story of successes and areas for optimization while my marketing experience helped me adopt a user-centered approach to achieving business goals. These skills have shaped my process and helped me become a better designer. I’m currently looking for opportunities to craft beautiful designs with an energetic and welcoming team. Let’s grab coffee! portfolio: www.aileenju.com email: aileenju@gmail.com ## Work Experience ### Principal Product Designer @ Tendo Jan 2025 – Present | New York, United States ### Senior Product Designer @ Tendo Jan 2023 – Jan 2025 ### Senior Product Designer @ MDsave, Inc. Jan 2022 – Jan 2023 | San Francisco Bay Area Working on Employer and Consumer solutions ### Product Designer II @ MDsave, Inc. Jan 2021 – Jan 2022 | San Francisco Bay Area ### UX Designer @ MDsave, Inc. Jan 2019 – Jan 2021 | San Francisco Bay Area ### Product Designer @ Freelance Jan 2018 – Jan 2022 | San Francisco Bay Area Clients include: • Founders Network ### Product Designer (Contract) @ AnnieCannons Jan 2018 – Jan 2018 | San Francisco Bay Area EasyTRO | Temporary Restraining Order (TRO) App Design • Designed the iOS app minimum viable product (MVP) from end-to-end • Collaborated with founders to develop a brand guide and logos • Disciplines: User interviews, competitive and comparative analysis, user testing, Google Ventures (GV) design sprint, branding, prototyping ### Product Designer (Contract) @ Allo Jan 2018 – Jan 2018 | San Francisco Bay Area Allo | Social Networking App Redesign • Reduced the onboarding flow by 60% to improve new user conversion rates and redesigned the activity feed to improve user engagement • Adopted a Lean UX methodology to create task flows, UI sketches, wireframes, and rapidly iterate from lo-fi to hi-fi prototypes • Disciplines: Competitive analysis, user interviews, usability testing, lo-fi & hi-fi prototyping and iteration ### Product Designer (Contract) @ First Derm by iDoc24 Jan 2018 – Jan 2018 | San Francisco Bay Area • Adopted a mobile-first approach to simplify the UX flow then prototyped and tested to validate design decisions • Disciplines: User interviews, competitive and comparative analysis, user testing, Google Ventures (GV) design sprint, branding, prototyping ### Product Designer (Contract) @ WeTravel Jan 2018 – Jan 2018 | San Francisco Bay Area ### Product Analyst Intern, Business Analytics and Optimization @ Ticketmaster Jan 2017 – Jan 2018 | Greater Los Angeles Area • Executed A/B or multi-variant tests across desktop, mobile web, and app platforms that increased overall conversion rates by up to 3% ($1M+ in new revenue generation) • Created and distributed weekly competitive analysis reports with potential optimization opportunities to support various Product teams and stakeholders ### Marketing Intern @ OCAPICA Jan 2017 – Jan 2017 | Garden Grove, CA The Orange County Asian and Pacific Islander Community Alliance (OCAPICA) is dedicated to enhancing the health, and social and economic well-being of Asians and Pacific Islanders in Orange County, California. ### Campus Representative - Office of Admissions and Relations with Schools @ UC Irvine Jan 2014 – Jan 2017 | Irvine, CA • Conduct campus presentations and tours to groups of 20-200 people including students of all grade levels, counselors, faculty, staff, parents, and professionals • Attend college fairs throughout the West Coast region to represent UC Irvine and inform prospective students about the university ### Marketing Intern @ HireRight Jan 2015 – Jan 2016 | Irvine, CA HireRight is a leading provider of on-demand employment background screening, drug screening and I-9 employment eligibility solutions that help organizations efficiently implement, manage and control employment screening programs. • Created a new and revised a 200+ client lead sheet by utilizing vlookup formulas to reorganize the data and ensure that account managers had up-to-date information when engaging with client contacts • Redesigned and updated content in product purchasing guides with Adobe Photoshop and InDesign to provide customers with an accurate representation of products and services offered • Compiled data and key metrics derived from monthly Net Promoter Score (NPS) reports ### Marketing Intern @ DKB Household USA Jan 2014 – Jan 2014 | Irvine, CA DKB Household is a market leader in the design development and distribution of household and kitchen products which are sold in more than 60 countries. • Conducted a competitive analysis of product lines by comparing package contents and prices of online and in-store retailers in the OC area and presented my recommendations to the sales and development team to provide support for their new product launch strategy • Created and executed a monthly social media marketing plan that adapted DKB consumer trends and benchmarked DKB’s campaigns and social media trends with that of competitors in order to optimize product launches and promotions ### Marketing Intern @ Igozen Jan 2013 – Jan 2013 | Arcadia, CA • Developed a social media marketing contest by implementing effective startup business uses of Twitter and Facebook to spread awareness of the product and boost interaction with consumers ## Education ### Bachelor's Degree in Business Administration UC Irvine ### Marketing Università Bocconi ### Shillington ## Contact & Social - LinkedIn: https://linkedin.com/in/aileenju --- Source: https://flows.cv/aileenju JSON Resume: https://flows.cv/aileenju/resume.json Last updated: 2026-04-13