# Aimee Stevland

> Visual Design & Illustration | Brand + Product Development | Smart, authentic design for Music, Entertainment & Consumer Brands 🏳️‍🌈

Location: Redwood City, California, United States
Profile: https://flows.cv/aimeestevland

Experienced creative leader who transforms business challenges into smart, effective, creative solutions. I bring proven expertise in art direction, illustration, brand development, product and environmental design to create visuals that connect with people, enhance user experiences, strengthen brand perception, and deliver business results.

Whether I’m refreshing a legacy music offering, building a visual system for a global team, illustrating stories that highlight cultural contributions, or designing high-impact environmental graphics, my goal is the same: create work that feels authentic, memorable, and strategically aligned. (Not to mention; technically sound, on budget, and on time.)

What I Do
• Brand + design development for entertainment (music, gaming), and consumer brands
• Art direction, design, and illustration across digital, print, and experiential
• Creative management and scalable systems for cross-functional teams
• Story-driven design informed by music, culture, and lived experience

Impact I’ve Delivered
• Refreshed iconic music brands and merchandise offerings, contributing to a $6M revenue lift over two years for a major client.
• Created visuals that secured $2M+ in new business deals, including high-visibility partnerships and headline-making activations.
• Led global design systems across 30+ sites, building playbooks, templates, and signage packages that reduced redundant work and ensured consistent brand expression.

Selected Projects
• Public Art: Roller-skating mural in Golden Gate Park celebrating community, history, movement, and joy.
• Cultural Illustration: Projects of Excellence, a portrait series honoring Black cultural icons and sparking conversations about influence and recognition. portraitsofexcellence.com
• Historical exhibit design: 40th-anniversary mural design for Electronic Arts.
• Podcast: Creator & host; This Is How It Starts - Spotlighting the talented people behind unique cultural touchstones.

I’ve also collaborated with dozens of top-tier artists and brands including Mariah Carey, Usher, The Beatles, Coca-Cola, EA SPORTS, Pepsi, Gatorade, MTV, Verizon, and many more.

Let's connect!  info@aimeestevland.com | www.aimeestevland.com

## Work Experience
### Design Manager, Workplace Strategy & Design @ Electronic Arts (EA)
Jan 2023 – Present
Transforms office spaces into high-impact brand experiences using environmental graphics and brand assets across 30+ global offices, enhancing culture and connection for thousands of employees.

Leads cross-functional team design programming focused on visual communications to ensure consistent and authentic brand representation across global messaging.

### Sr. Communication Designer @ Electronic Arts (EA)
Jan 2021 – Jan 2024
Elevated internal communications and brand consistency, producing high-visibility design assets that improved team alignment and messaging clarity.

Developed scalable visual frameworks for strategic operations, streamlining workflows and increasing efficiency across global cross-functional teams.

Contributed extensive image retouching and designed the exterior wall illustration for the EA Story history exhibit, earning an Honorable Mention for Best Experience Design 2023 (Fast Company).

### Design & Content Manager @ Electronic Arts (EA)
Jan 2016 – Jan 2021 | Brand Partnerships - Redwood City
Designed marketing opportunity materials that translated market insights into compelling visuals, helping directly secure over $2M in new business deals.

Supervised UX design and product development, guiding the implementation of best practices to enhance user engagement with seamless ad experiences.

Streamlined internal workflows, improving efficiency and productivity across teams.

### Senior Graphic Designer @ Electronic Arts (EA)
Jan 2014 – Jan 2016 | Global Media Solutions - Redwood City
Contract (Aug. 2014 – Feb. 2015) 
Drove creative strategy and execution for 360° multi-channel promotions, collaborating with top brands like Coca-Cola, Adidas, Frito-Lay, and McDonald’s to drive increased player engagement while delivering millions of valuable impressions for brand partners.

Recognized with a Quality & Innovation Award (2015) for creative excellence and execution.

### Creative Art Director | Graphic Design | Illustration | Branding @ Aimee Stevland Design & Illustration
Jan 1995 – Present
Services include
• Visual Identity / Logo Design
• Illustration
• Style guides
• Apparel Design
• Environmental Graphics
• Audio/Video Packaging
• Presentation Design

More info: www.aimeestevland.com

### Senior Project Manager: Creative Services at Electronic Arts @ AGI Media
Jan 2010 – Jan 2014 | San Francisco Bay Area
Managed design and execution of video game packaging for top franchises like Madden NFL, FIFA, Dead Space, and The Sims.

Delivered 60+ packaging SKUs annually, consistently meeting deadlines and budget, with up to 25 concurrent projects during peak periods.

### Creative Services Director @ Live Nation Merchandise, Inc. (FMR. Signatures Network)
Jan 2005 – Jan 2007 | San Francisco Bay Area
Recruited and managed a staff of on-site art directors and production artists, plus 20+ remote freelance artists overseeing all areas of creative development for a wide range of high-profile, music-related merchandising programs on tour and at retail.

Directed and designed the "VIP Collection," a premium fashion line that generated over $6M increase in retail revenue over two years for one major artist brand, while consistently delivering successful seasonal collections for Hot Topic, Target, and others.

Awarded Employee of the Year, 2006.

### Manager, Creative Services @ Live Nation Merchandise, Inc. (FMR. Signatures Network)
Jan 2003 – Jan 2005 | San Francisco Bay Area
Streamlined creative operations by implementing key processes, improving workflow efficiency and supporting high-volume merchandise design needs.

Upgraded and managed an extensive digital asset library, establishing systematic archiving that led to a print-on-demand retail partnership with Zazzle.com in 2007.

Developed and implemented departmental schedules and tracking tools, enabling timely completion of design projects supporting 100+ high-profile entertainment properties.

Awarded Hardest Working Employee for two consecutive years (2004 & 2005).


## Education
### Associate of Arts - AA in Graphic Design
Henry Ford College


## Contact & Social
- LinkedIn: https://linkedin.com/in/aimeestevland
- Portfolio: https://linktr.ee/aimeetoons

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Source: https://flows.cv/aimeestevland
JSON Resume: https://flows.cv/aimeestevland/resume.json
Last updated: 2026-04-13