Client work: Adobe (Designing interactive prototypes and product experience assets for Adobe’s marketing initiatives)

• Led design and implementation of SAP.com Registration and Campaign Landing Page for enhanced user experience.

• Developed personalized retargeting strategy to increase user engagement and conversion rates.

• Spearheaded SAP web responsive design initiatives to ensure seamless user interaction across devices

• Strengthened contacts capture, Email DNS, and campaign automations UX experiences for marketers

• Facilitated RollUp design system engagements by aligning with front-end engineering team to have the unified pattern

• Led client interviews, conduct competitive analysis, synthesize UX research findings to implement 4+ campaign launching experiences

• Led the creation of user flows, site maps, wireframes, and high-fi mobile and desktop deliverables to meet both user needs and business requirements

• Worked with PMs, designers, clients, and engineering teams to ship 5+ E-commerce shopping solutions for user friendly experiences, accessibility, design guidelines, and visual presentation

Meeting room systems & Dashboard

• Designing online shared-learning room reservation process by reinventing workflow and conducting user survey with 100+ feedbacks

• Working with 3 cross-functional library teams and delivered UX solution with prototyping software, Sketch & InVision

• Collaborating with developers to make sure the product implementation meets UX solution goals