Building. Data, AI, Platform.

I founded Simplexity Labs to help fast-moving companies building in agentic AI and XR scale their impact through intuitive product design, human-centered strategy, and clear internal communication systems. I also support companies in building or maturing their design teams and product design rituals.

Many of the teams I work with face one or more of the following:

• They need to build their MVP, alpha, or beta release

• Their product is evolving rapidly, but the user experience is lagging

• Internal communication is fragmented across functions

• Their team is growing, but design systems and workflows haven’t kept pace

• They need a design leader who can plug in quickly and balance strategy with execution

As a fractional design leader, I partner with CEOs, product, engineering, marketing, and operations to bring clarity to complex challenges—bridging the gap between vision and execution during moments of transition or growth.

My work spans UX strategy, design systems, and visual communication—whether I’m leading a product redesign, building enablement tools, or designing brand-aligned materials that drive adoption and trust.

Roles I’ve filled through Simplexity Labs:

Fractional Chief Design Officer / CXO · Interim Design Lead · Senior Product Designer (UX) · Fractional Head of Design · Brand Designer · UX Consultant · Presentation & Communication Designer · Enablement Strategist

Client examples: GitHub (Microsoft), Stealth Startup ;), IDEO.org, KPMG, Google, Simon Fraser University

Notable projects: GitHub Revenue Enablement, IDEO.org–UNICEF HCD Training (see Featured section)

Industries: Developer tools, agentic AI, XR, education, revenue enablement, enterprise platforms

If you’re scaling or building a product, onboarding design teams, or untangling messy internal systems, I’d love to help design a clear path forward.

Brought in as an interim hands-on design leader to support GitHub’s Revenue Organization during a team transition, I led end-to-end design efforts across Revenue Enablement (Sales Learning & Development), Customer Success, Developer Experience (DevX). My role spanned both visual design and UX strategy, with a focus on improving internal alignment, communication clarity, and tool adoption across a globally distributed team.

Key contributions included:

1. Design and delivery of GitHub’s FY25 Revenue Kick-Off (RKO) materials—including pitch decks, playbooks, and workshop content—impacting 1,300+ team members and reinforcing GitHub’s new sales motions and platform narrative.

2. Designed and implemented scalable internal communication systems, including branded templates for presentations, onboarding materials, and video content—adopted across multiple revenue-facing teams.

3. Drove UX strategy for the Seismic enablement rollout, creating onboarding flows, interactive roadmaps, and templated content structures that reduced internal silos and improved content discoverability.

4. Collaborated with Head of Design, Brand Studio, Comms, and RevOps to align visual identity, streamline design ops, and ensure consistency across internal tools and messaging.

My impact was both strategic and tactical—helping the org transition smoothly while leaving behind a scalable foundation for internal design systems, cross-functional enablement, and branded communications. I was happy to be called back by Event Planning Org for more design opportunities.

An innovative design and product studio, Magnopus excels in XR (VR/AR), working with esteemed clients including Disney, Pixar, and Sony Music.

• Leading UX for ‘Connected Spaces Platform’ piloting UX architecture for TIME’s 2022 Most Innovative Platform, enabling effortless AR and cross-reality creation.

• Spearheaded user experience workflow for 150 professionals across 10 departments from 0 to 1 with Beta releases of web and iOS platforms.

• Ensured the successful onboarding of initial users and gathered crucial feedback for ongoing product enhancement.

• Established a robust user research practice, enabling comprehensive usability tests and consistent insight collection.

• Managed a diverse design department of 18, reporting to the CEO, leading Design Operations and running company-wide Human-Centered Design workshops that enhanced design thinking capabilities.

• Product Design & Experience Lead for end-to-end design team of 10 with global team of 125+ for award-winning Expo2020 Dubai Xplorer App, driving engagement of 100M digital attendees.

• Successfully built the Design Operations from the ground up, prioritizing design process, team coordination, and tool utilization.

• Led a cross-functional team towards a vision and strategy to then transform high-resolution Figma prototypes to Unity and finally into deployable Android and iOS applications, marking a crucial step in the project's success and ensuring a seamless and engaging user experience for millions of users worldwide.