Developing the new Saskatchewan Auto Fund platform for partners and customers.

● Offering product consultation that cover strategy, UX research, idea validation, usability/ heuristics evaluations and post-launch analysis to businesses for optimized product performance.

● Delivering compelling marketing content and digital frameworks and tools to empower ecommerce SMBs, effectively boosting brand visibility and conversion rates.

Built and launched products in the sales and fulfillment sections of the platform, enabling 60k partners serving SMBs.

● Delivered crucial insights to teams and stakeholders from interviews, influencing my team to identify and prioritize JTBDs to launch the platform sales tool, Proposal Builder, which resulted in boost in sales and platform engagement. These also influenced product roadmaps and implementing strategies for success.

● Diligently tracked post-launch performance of fulfimment forms, enhancing usability to ensure sustained growth in completion rate consistently exceeding target after expanding to a wider user segment.

● Created a visual system and contributed to the refinement and scaling of platform components, that achieved internal success, fostering an increase in adoption of the design system.

● As the first designer, conceptualized the creative direction and a solid product requirement document for the product, which shaped the app revamp, that led to an improved experience and doubled product growth.

● Led Scrum implementation and integrated tools like JIRA, streamlining product backlog management, boosting execution efficiency, and enhancing transparency in delivered increments. Directing this initiative, resulted in a remarkable 40% increase in app development delivery efficiency.

Key contributor across two teams that delivered a support portal and 2 enterprise trade-finance

products, that have been adopted by 2 banks.

● Led the frontend efforts, simplifying complex workflows into intuitive UX patterns and reusable

components, resulting in a remarkable 40% increase in product adoption and experience,

generating significant market buzz.

● Influenced the shaping of brand concept to the creation of compelling marketing campaign materials for 2 flagship products, generating high-quality leads during the launch.