• One of the first designers on the team, driving the design of complex B2B merchant features (Invoicing, Item Management, Orders, Reports).

• Owned end-to-end design of large-scale web experiences — from research to shipped product.

• Created design documentation and pattern library, accelerating future product iterations

• Established design culture: led workshops, design critiques, and mentoring sessions to align PMs, devs, and design.

• Leveraged quantitative + qualitative insights (Quantum Metric, UserZoom) to validate hypotheses and prioritize features.

Designing an avatar-based metaverse space that helps remote undergraduate students build connections with their classmates in an effortless way.

• Conduct User Testing and research to analyze the behaviors of financially underbanked consumers to better understand and identify their pain-points for financial education and loan self-servicing

• Develop low and high-fidelity mockups using Adobe XD for both internal Salesforce products used by the employees, as well external products used by consumers such as the company website and customer self-service portal

• Provide UX consolation for and collaborate with various team within the company to enhance customer portal, website, and application enhancements

• Shadowed customer call-center advocates to analyze and research the behaviors of financially underbanked consumers to better understand and identify their pain-points for financial education and loan self-servicing

• Developed low and high-fidelity mockups using Adobe XD for both internal Salesforce products used by the employees, as well external products used by consumers such as the company website and customer self-service portal

• Provided UX consolation for various customer portal, website, and application enhancements

• Designed, presented (with a high-fidelity prototype and video), and over-sought implementation of a new collaborative forum within Salesforce to empower employees to share their ideas for business products