# Aishwarya Kulkarni > Product Specialist @Framer Location: San Francisco, California, United States Profile: https://flows.cv/aishwaryakulkarni Driven and ever-curious Product designer with a newly minted MBA in Design Strategy, seeking innovation-focused product design roles. I bring expertise in product strategy, human-centered design, and concept prototyping, paired with hybrid skills in user research and product management to lead cross-functional teams from insight to launch. My work spans end-to-end product design, from 0–1 innovation to growth and technology modernization for global companies. With multinational experience across India, Australia, and the U.S., I have led projects and defined strategies for clients ranging from pre-seed startups to Fortune 50 enterprises in biotech, IoT, B2B, SaaS, and consumer brands, delivering measurable growth, market differentiation, and industry recognition. An empathetic leader and dedicated mentor, I thrive in turning ambiguity into clarity with actionable steps. I approach every challenge with systems thinking, clear communication, and data-driven decisions to keep momentum without compromising quality. Beyond creating products that work beautifully for people and drive measurable business results, I am an Indian classical dancer, bathroom singer, and wellness enthusiast that loves to capture life’s wholesome moments. While shaping my career, I wear a philosopher’s hat, humming, “The rest is still unwritten.” ## Work Experience ### Product Specialist @ Framer Jan 2025 – Present | San Francisco Bay Area ### Product Strategist @ TwentyEighty Reuse Jan 2025 – Jan 2025 | San Francisco Bay Area Crafted a functional business prototype from scratch in just 8 weeks, supporting 30+ user interviews and market research. Facilitated the team in developing the information architecture, MVP, product roadmap, branding, and website making the concept market-ready and securing its first client pitch with a validated business model. ### User Research Academic Project at CCA @ X, The Moonshot Factory Jan 2024 – Jan 2024 ### Design Strategist at CCA @ Stanford Jazz Workshop Jan 2024 – Jan 2024 ### Design Strategist at CCA @ Lab2Fab® Jan 2024 – Jan 2024 | San Francisco Bay Area ### Concept Designer from CCA @ San Francisco Municipal Transportation Agency (SFMTA) Jan 2023 – Jan 2023 ### Founding Designer @ Potion Inc Jan 2019 – Jan 2023 | Mumbai, Maharashtra, India Repositioned a ritualistic skincare concept into India’s first gender-neutral biotech skincare brand, leveraging 200+ survey insights and branding workshops to define market differentiation. Built a cohesive brand system including identity, packaging, website, and social media strategy while setting up the design team at Potion Inc., saving design costs through in-house execution. The brand was later featured at In-Cosmetics Korea and Beauty World Middle East and is now rapidly growing in India. ### User Experience Lead for Tribune Publishing @ Tata Consultancy Services Jan 2022 – Jan 2023 | Mumbai, Maharashtra, India Digitized legacy B2B systems into modern enterprise applications, streamlining transactions and improving customer retention. ### User Experience Lead for Aurizon Australia @ Tata Consultancy Services Jan 2022 – Jan 2022 | Mumbai, Maharashtra, India Reimagined end-to-end flows to transform a physical enterprise system into a digital application, driving a 0–1 product transformation. The redesigned application successfully launched in 2024. ### User Experience Lead for Unilever @ Tata Consultancy Services Jan 2020 – Jan 2022 | Mumbai, Maharashtra, India (Awarded UX Excellence Award) Rescued a critical project by bridging a gap between user needs and business goals that caused data delays and low adoption. Conducted 16 focus groups, then redesigned a B2B IoT-based factory productivity system transforming a 1-page overloaded dashboard into 6 task flows across 40 screens optimized for desktop, tablet, and iPad. Led rapid prototyping sprints, with 13 of 17 users endorsing the redesign. Delivered cross-device wireframes that secured phase-two approval and funding, earning the UX Excellence Award from Unilever and TCS. ### Visting Faculty for User Experience Design @ ATLAS SkillTech University Jan 2022 – Jan 2023 | Mumbai, Maharashtra, India Planned, structured, and taught a senior-year Interaction Design course for 36 product design students at the Indian School of Design and Innovation. Designed a holistic 15-week, 5-hour weekly studio class covering sense-making tools, brainstorming techniques for rapid prototyping, and critiques. Mentored students individually, strengthening their design thinking and communication skills resulting in significant improvement over the semester. By the end a few students were recruited by three leading consulting agencies. ### Communication Designer @ VMLY&R Jan 2019 – Jan 2019 | Mumbai Area, India - Designed website and mobile pages for ABC Sardins Canned fish in Indonesia - Created engaging social media post designs for Oriflame, Heins, Big Bazar, Solv, and The Laughing Cow - Contributed to building strategies for Pantaloons and designed visuals to support campaigns - Conceptualized and designed a card game to pitch to the Parachute brand - Assisted in a pitch presentation to Budweiser - Provided art direction for Pantaloons' photoshoot to enhance their new brand look - Edited videos for Instagram campaigns to maximize engagement and brand visibility Learned extensively from team leads in design and copywriting, and collaborated effectively in partner teams (Visual designer and copywriter partnership). Strategy, business relations teams, and the design directors offered valuable guidance which significantly enhanced my ability to create with speed and precision. ### UI/UX Intern, communication design @ Leaf Design Jan 2018 – Jan 2018 | Mumbai Area, India - Conducted market research to support Spotify's India launch - Contributed in homepage redesign for Veena World - Designed Desktop, I-pad, and Mobile versions of personalized-looking emailers - Curated social media strategies for Veena World - Participated in in-person client meetings and presentations - Contributed to pitch presentations to secure brand partnerships - Designed Capital Market book covers that went live on two occasions - Engaged in research and ideation for identity design projects - Collaborated with every team member at Leaf, learning the most from other interns, designers, team leaders, and design directors. Leaf taught me how to consistently demonstrate high-quality creativity and strategic thinking. ### observer @ DDB Mudra Group Jan 2017 – Jan 2017 | Mumbai, Maharashtra, India ## Education ### Design MBA (DMBA) in Design Strategy California College of the Arts ### Undergraduate in Communication Design ATLAS SkillTech University ### Bachelor of Arts - BA in Sociology University of Mumbai ### Junior College in Arts Ramnarain Ruia College - Mumbai ## Contact & Social - LinkedIn: https://linkedin.com/in/designwithaishwarya - Portfolio: https://www.designwithaishwarya.com/ --- Source: https://flows.cv/aishwaryakulkarni JSON Resume: https://flows.cv/aishwaryakulkarni/resume.json Last updated: 2026-04-13