# Aishwarya Singh > Designer | Product ✦ Experience ✦ Founding Location: San Francisco Bay Area, United States Profile: https://flows.cv/aishwaryasingh For over 7 years, I've designed and led end-to-end experiences that serve not just users—but customers, employees, and businesses alike. Based in the San Francisco Bay Area, I've worked across the full spectrum—from fast-moving startups to global enterprises—delivering design solutions that scale, adapt, and drive measurable impact. My experience spans diverse industries, including AI, Data Center and Network Technologies, Supply Chain Management, Contract Lifecycle Management, and more. Whether it's streamlining enterprise workflows, shaping AI-driven interfaces, or improving user adoption across products, I bring a systems-thinking mindset and a human-centered approach to every challenge. I believe great Design should feel simple—and that simplicity is the result of thoughtfully balancing user needs, business goals, functional requirements, and technical constraints. That's where I thrive. ✧ 𝗠𝗢𝗧𝗧𝗢 ✧ I strive to blend creativity with collaboration, making Design a true and equal partner to Product and Engineering. ✧ 𝗞𝗘𝗬 𝗥𝗘𝗦𝗨𝗟𝗧 𝗔𝗥𝗘𝗔𝗦 ✧ ✦ User-Centered Design ✦ Customer–Employee–Business Experiences ✦ Product Strategy ✦ 0→1 Product Design ✦ Future-Ready & Scalable ✦ Enterprise Design Thinking & Advocacy ✦ Internal Communication & Team Branding ✦ Industry Best Practices ✧ 𝗣𝗥𝗢𝗪𝗘𝗦𝗦 ✧ 𝗗𝗘𝗦𝗜𝗚𝗡 Design thinking • Ideation • Storyboarding • Wireframing • Rapid prototyping • Interaction design • Visual design • Responsive design • Data visualization • Design System 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬 𝗔𝗡𝗗 𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 Brainstorming • Affinity diagramming • Contextual inquiry • Heuristic evaluation • Comparative analysis • User interview • User story mapping • Journey mapping • Information architecture • User persona • Usability study • Sentiment Analysis 𝗧𝗢𝗢𝗟𝗦 Pencil and paper • Figma • Sketch • Adobe Creative Cloud • Miro • Dovetail • Zeplin • JIRA 𝗣𝗥𝗢𝗚𝗥𝗔𝗠𝗠𝗜𝗡𝗚 𝗙𝗥𝗔𝗠𝗘𝗪𝗢𝗥𝗞𝗦 HTML • CSS • JavaScript • jQuery • React • Angular • Swift • Mendix 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠𝗦 Web App • iOS • Android • IoT • Wearable 𝗠𝗢𝗗𝗘𝗟𝗦 GenAI • AI • ML • B2B • B2C • Enterprise • SaaS • Cloud 𝗠𝗘𝗧𝗛𝗢𝗗𝗢𝗟𝗢𝗚𝗜𝗘𝗦 Agile • Scrum • Lean ## Work Experience ### Design Mentor @ Designed.org Jan 2022 – Present | San Francisco Bay Area ### Design Mentor @ adplist.org Jan 2022 – Present | San Francisco Bay Area ### Senior User Experience Designer @ Equinix Jan 2022 – Jan 2024 | Redwood City, California, United States Spearheaded the design of enterprise-scale, end-to-end experiences across AI, data center operations, and internal tools—delivering user-centered solutions that elevated productivity, optimized operations, and enabled cross-functional engagement. ✦ Led GenAI design initiative, boosting employee efficiency by 35% through a unified GPT-powered experience. ✦ Designed a centralized application for 250+ data centers, improving global search efficiency by 60%. ✦ Optimized the Quote-to-Cash journey, increasing task efficiency by 45%. ✦ Built a request management system, reducing manual coordination by 25%. ✦ Championed team branding efforts, driving a 70% increase in cross-functional engagement. ### Senior User Experience Designer @ Blue Yonder Jan 2022 – Jan 2022 | Palo Alto, California, United States Led the design of developer tools, supply chain management platforms, and internal applications—crafting cohesive, high-impact experiences that accelerated onboarding, boosted product adoption, and strengthened alignment around UX strategy. ✦ Drove the design of the Application Lifecycle Management (ALM) service, cutting deployment time by 30%. ### User Experience Designer I @ Blue Yonder Jan 2020 – Jan 2022 | Palo Alto, California, United States ✦ Redesigned API Catalog developer experience, reducing onboarding time by 40%. ✦ Designed the Luminate Event Manager, increasing user adoption by 55%. ✦ Directed internal UX communications, raising design initiative awareness by 80% among product and executive teams. ### Product Designer @ BirdEye Jan 2020 – Jan 2020 | Palo Alto, California, United States ✦ Drove early research and design for the new Referrals product—partnering with Product and Customer Success to shape a focused MVP grounded in user needs and business goals. ### Founding Designer @ Session AI Jan 2019 – Jan 2020 | Milpitas, California, United States Steered the end-to-end design of the foundational product suite—shaping intuitive, enterprise-grade experiences across customer engagement, campaign management, and analytics. ✦ Reduced task completion time by 50% across 25+ workflows through streamlined platform design. ✦ Fueled a 30% increase in pipeline revenue with Fortune 500 clients including Kohl's, L'Oréal, Target, and Verizon. ### User Experience Designer @ Model N Jan 2017 – Jan 2017 | Redwood City, California, United States ✦ Conducted a user research initiative during the annual RainMaker event—translating insights into UX enhancements for the Life Cycle and Browse Catalogue features, streamlining user navigation by 20%. ### User Experience Designer @ Conga Jan 2016 – Jan 2016 | San Mateo, California, United States ✦ Created 8 core user personas through interviews, journey mapping, and collaborative workshops—embedding end-user insights, product strategy, and business requirements into Apttus' UX playbook. ### User Experience Researcher @ Spastics Society of Karnataka Jan 2014 – Jan 2015 | Bangalore, Karnataka, India ✦ Observed and analyzed how specially-abled children engage with technology to support learning. Evaluated responses to various applications and tools to identify features that enhanced understanding and recommended improvements to better meet their unique needs. ### User Interface Designer @ Symphony Teleca Corporation Jan 2014 – Jan 2014 | Bangalore, Karnataka, India ✦ Developed an integration-free environment across retail sales channels to enable seamless, intuitive customer interactions and sustained engagement at every touchpoint. Focused on delivering supply chain visibility, accuracy, control, and flexibility to meet omnichannel customer demands—leveraging technologies like mobility to synchronize supply chain components. ## Education ### Master of Science (M.S.) in Human Computer Interaction (HCI) Rochester Institute of Technology Jan 2015 – Jan 2018 ### Bachelor of Engineering (B.E.) in Computer Science & Engineering (CSE) Visvesvaraya Technological University Jan 2010 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/singhaish - Portfolio: https://www.aishwaryasingh.me --- Source: https://flows.cv/aishwaryasingh JSON Resume: https://flows.cv/aishwaryasingh/resume.json Last updated: 2026-03-25