• Owned end-to-end launch of a dedicated e-commerce storefront, navigating a mid-build leadership
challenge to secure VP and director sign-off by combining prototype walkthroughs with live customer
interview footage. Post-launch results show 2x conversion rate and nearly 2x revenue vs. prior
storefront on comparable order volumes.
• Led Search and Recommendations strategy; shipped search-within-learning-path capability and
defined a phased roadmap targeting CTR improvement from 12% toward a 20% goal, grounded in
persona-based discovery research across four learner segments.
• Facilitated cross-functional workshops to map complex workflows for the continuing education
experience. Defined and led the new experience, which reduced support tickets by 50%.
• Co-lead development of the learner experience strategy and product roadmap for FY24.