# Aiza Hasib > AI Product Manager @ Cisco | MS UX Design | BS Computer Science | Google WTM & GHC Scholar Location: San Francisco Bay Area, United States Profile: https://flows.cv/aizahasib Hello! I am a Product Manager and Strategist based in the bay area who loves working cross-collaboratively to deliver ethical products that empower people. ‍ My strengths are in Qualitative Research, technical understanding and Product Strategy. I’ve loved learning about both the users and the business background in education, health and finance. I’m a tech generalist, with a strong understanding of the cross-functional product space and am adept at seamlessly blending strategic research and product management. I have had experience as a programmer, an academic researcher, a coach, UX researcher and product manager. With experience in leading cross-functional teams, democratizing research practices, and influencing product roadmaps, I bring a dynamic approach to shaping customer experiences, optimizing workflows, and refining product strategies. ## Work Experience ### AI Product Manager | Cisco U. AI Assistant @ Cisco Jan 2024 – Present - Defining the next generation of AI powered learning experiences for Cisco U. AI Assistant - Proposed and launched an AI-powered practice exam experience, reframing a leadership ask for a generic chatbot into a targeted cert prep feature. Designed an end-to-end AI pipeline — from rubric-defined question generation to SME review tooling to personalized learner insights — scaling a previously bottlenecked manual process. - Contributed to the Generative AI Assistant pilot through customer research and testing, helping achieve 87% CSAT and inform further GenAI investment; used findings to independently propose and own the AI-powered certification learning strategy. ### Product Manager | Search, Discovery, Recommendation and AI Experiences @ Cisco Jan 2023 – Present - Owned end-to-end launch of a dedicated e-commerce storefront, navigating a mid-build leadership challenge to secure VP and director sign-off by combining prototype walkthroughs with live customer interview footage. Post-launch results show 2x conversion rate and nearly 2x revenue vs. prior storefront on comparable order volumes. - Led Search and Recommendations strategy; shipped search-within-learning-path capability and defined a phased roadmap targeting CTR improvement from 12% toward a 20% goal, grounded in persona-based discovery research across four learner segments. - Facilitated cross-functional workshops to map complex workflows for the continuing education experience. Defined and led the new experience, which reduced support tickets by 50%. - Co-lead development of the learner experience strategy and product roadmap for FY24. ### Product Manager | Cisco U. Beta Trial and Continuing Education Experience @ Cisco Jan 2023 – Jan 2023 - Led product trials for 0-1 learning platform and collected and incorporated customer feedback which increased SUS by 12% and retention by 5%. - Facilitated cross-functional workshops to map intricate workflows and business rules for the continuing education (CE) program and uncovered opportunities to improve operational efficiency. Defined and led the new experience, which reduced support tickets by 50%. ### UX Research Lead | Cisco Learning and Certifications @ Cisco Jan 2022 – Jan 2023 • Grew a solo research effort to a team of 3 in a year, democratizing research and building strong partnerships across functions. • Guided design research roadmapping, pinpointing strategic research opportunities. • Led foundational research to craft enterprise buyer and learning partner personas, inspiring a comprehensive redesign of analytic dashboards, marketing landing pages and shaping a strategic product launch. • Conducted foundational and evaluative research, shaping learner personas and journeys, optimizing existing features such as dashboards, learning paths, search, navigation and designing new elements such as onboarding flows. ### Service Design Researcher I Policyholder Experience @ Root Inc. Jan 2021 – Jan 2022 Identified, designed and led foundational, evaluative and generative mixed methods research projects in support of onboarding, growth, and app experience road maps. Built deep partnerships with stakeholders across Product and Product Design, facilitated brainstorm sessions with stakeholders and effectively influenced their roadmaps through research. Applied a broad research toolkit including; in-depth interviews, call centre analysis, moderated and unmoderated usability testing, a/b testing, concept testing, surveys, wireframing, competitive analysis and internal audits. ### Product Consultant @ Purdue University Jan 2020 – Jan 2021 | West Lafayette, Indiana, United States • Managed 14 corporate collaboration UX Design and Research projects in a 120 students class with companies including Microsoft, Cerner, HP, Avanade, Dolby etc. • Attended weekly stand ups to provide feedback to teams, reviewed documentation and presentations, conducted leadership workshops and resolved team conflicts. ### Graduate Research Assistant @ Purdue University Jan 2020 – Jan 2020 | West Lafayette, Indiana, United States • Championed the project on Everyday Ethics • Tracked workflows and planned research activities with fellow researchers • Conducted outreach and interviews with technology practitioners, analyzed the data to understand their experiences with ethical decision making and published the work at CHI’20 as second author ### Product Consultant I Connected HealthCare (via Purdue Corporate Consulting) @ Microsoft Jan 2020 – Jan 2020 • Led research plan to design for in-home health care incubator; conducted 10 user interviews, competitive analysis, 20+ concept, usability and A/B tests to iteratively wireframe and prototype with design partners and product stakeholders • Created product demo and presented pitch to executives. ### Global Lead for Ambassadors Program @ Pakistani Women in Computing Jan 2019 – Jan 2020 Built the PWiC Global Ambassadors program from ground up, defined vision and led execution, scaling it to 12 ambassadors in 8 months offering PWiC an outreach of 1000+ students and increasing scholarship recipients in the community by 50% ### Product Management Intern @ Happs Jan 2020 – Jan 2020 • Conducted 3 surveys and 5 user interviews to evaluate market value propositions, influencing product launch strategy • Conducted 6 app usability tests resulting in 2 product updates and 1 new feature discovery. ### Vice President Productions @ LUMS Media Arts Society Jan 2018 – Jan 2019 I supervised a society of 300+ members in organizing the FiLUMS International Film Festival 2018, hosting around 3000+ participants and LUMS National Olympiad hosting around 200+ people. Throughout my time in the society, I worked on the production of a documentary as a director, editor and cinematographer and on a short film as a cinematographer. ### Marketing Director @ LUMS Media Arts Society Jan 2017 – Jan 2018 I led a team of 5 people and worked on securing sponsors for the societies events through creating marketing proposals, attending client meetings and managing logistical requirements such as MOUs etc. I was able to secure sponsorships of around $3000 ### Undergraduate Teaching Assistant @ Lahore University of Management Sciences Jan 2017 – Jan 2019 Teaching assistant for the courses: 1. CS666 - Topics in Interactive Computing, where I supervised 4-5 HCI research projects 2. CS200 - Introduction to Programming, 3. CS100 - Computational Problem Solving, 4. CS340 - Databases where I conducted tutorials to help students with difficult topics and graded assignments ### Web Development Intern @ Patari Music Jan 2017 – Jan 2017 | Lahore, Pakistan I learned about full stack development and setup API documentation using SwaggerUI, documenting 100% of the endpoints. I also worked on designing and implementing the ‘Follow’ feature at the backend ## Education ### Master's degree in Computer Graphics Technology with Focus in User Experience Design Purdue University Jan 2019 – Jan 2021 ### Bachelors in Computer Science with Psychology Minor Lahore University of Management Sciences Jan 2015 – Jan 2019 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/aizahasib - Website: aizahasib.com --- Source: https://flows.cv/aizahasib JSON Resume: https://flows.cv/aizahasib/resume.json Last updated: 2026-04-07