Leading the complete UI redesign and design system buildout for a Fortune 500 company's legacy enterprise platform, migrating to a component-based React/Tailwind architecture.

Replaced a fragmented legacy interface with a unified design language, component library, and living specification system spanning admin console, operational dashboards, and complex multi-role workflows.

Reduced design-to-dev cycle time through agentic AI design workflows using LLMs for specification authoring, generative prototyping tools for rapid iteration, and AI-assisted code validation.

Founded PsyVision to bridge enterprise product design and AI-driven creative workflows. Focus areas: AI-assisted design systems, production pipeline automation, and design operations for creative teams.

Consult on AI-enhanced product strategy for enterprise and entertainment clients, defining interaction specifications and design system standards using modern LLM-powered prototyping toolchains.

Developing an AI for UX/UI Designers course. Also operate MR Media, an independent film and music video production company (NYC/LA).

Advised on design and UX architecture for natural language-driven DevOps workflows, optimizing prompt engineering, intent disambiguation, and context persistence for infrastructure management via LLM interfaces.

Guided the integration of conversational UI patterns into the product, enabling users to deploy, monitor, and scale Kubernetes workloads using plain language commands, significantly reducing cognitive overhead for non-specialist users.

Defined UX principles for trust, transparency, and intervention in AI-powered automation, ensuring LLM responses are actionable, auditable, and aligned with DevSecOps best practices.

Led design for voice-driven AI experiences in Microsoft Copilot, defining multimodal interaction patterns (screen + voice) grounded in conversational design principles and human-centered UX.

Core contributor to the Fluent Design System: led the M365 iconography and brand language redesign, establishing component standards, design token architecture, and cross-platform visual consistency across Windows, Office, and Xbox.

Directed executive visual storytelling for Surface, Windows, and Xbox hardware launches at flagship events including Microsoft Ignite.

Won Microsoft Hackathon 2019 (Xbox Gaming For Everyone) and 2021 (Xbox Adaptive Controller), both first place. Managed cross-functional design teams spanning UX, visual, motion, and prototyping.

Co-founded AI-powered scheduling assistant. Designed the full product experience from zero: conversational UX, NLU interaction models, brand identity. Microsoft acquired Genee in 2016 and integrated capabilities into Cortana and Office 365.

Pioneered "UI-less" natural language interaction patterns built on intent recognition and task orchestration across email, SMS, and enterprise messaging. These patterns were foundational to conversational UX later incorporated into Microsoft Copilot.

Led UX research, conversational design, and unified brand identity development, positioning the platform for enterprise adoption that drove the acquisition.