• Improved lead capture and user satisfaction by designing synchronous AI Live Chat.

• Drove 10x upgrade growth by designing AI Concierge tools that extended customer value.

• Reduced support volume by improving AI controls for customers.

• Scaled design system adoption from 5% to 80% across product teams through strategic

evangelism, custom component creation, tooling, and deep cross-functional support.

• Boosted design system awareness among engineering (↑94%) and design (↑43.7%) orgs

through engaging documentation, internal comms, and developer-aligned workflows

• Drove 50% immediate adoption of redesigned internal tool by simplifying navigation and

streamlining workflows for internal support operations.

• Built and maintained an internal component library, increasing accessibility, design

consistency, and delivery speed across multiple teams.

• Founded and scaled a design system from the ground up, enabling efficient product delivery.

• Spearheaded a full product rebrand and evolved mobile UX patterns to meet the growing

demands of a SaaS CRM customer base.

Led mobile design and user experience, growing it from ~600 to 4k+ combined daily active users for both iOS and Android.

Led design, direction, and research on several other web-based projects.