# Akanksha Shrivastava > Product Marketing, Partner Marketing, Industry GTM, Microsoft Azure AI & Copilot Location: San Francisco Bay Area, United States Profile: https://flows.cv/akankshashrivastava Starting out as a product designer, I have built an unconventional, accelerated career over 15 years spanning strategy consulting, GTM/product marketing, program/product management and strategic partnerships at organizations such as Microsoft, Walmart, Dell, VF Corporation/The North Face among others. A systems thinker, I have launched several 0-1 missions, including building the marketing function from the ground up as a Founding Marketer at a AI and Computer Vision startup before Chatgpt went mainstream. I have dabbled in early stage entrepreneurship with two startups where I not only learned to design, launch, and fail fast but also build resilience and agility. Curiosity is my super power which has often helped me navigate through complex technology shifts and unprecedented ambiguity. A naturally curious person, I live by the motto of 'learning something new each day'. My education in design and liberal arts, combined with an MBA from the McCombs School of Business, University of Texas at Austin, has helped me develop a unique set of creative and analytical skills. I am fortunate to have learnt from the best and proudly borrow Amazon's leadership principles in my everyday work especially customer-obsession. As a hands-on operator, I love bringing cross-functional teams together around a shared vision—using data-driven insights and market trends to influence product strategy, launch impactful go-to-market plans, and drive growth through innovation that boost customer loyalty, revenue, and market leadership. ChatGPT perfectly summarized me in 3 emojis: Plant whisperer 🌿 | Dog nurturer 🐾 | Growth enthusiast 🌱. ## Work Experience ### Partner Product Marketing & GTM, Microsoft AI & Azure @ Microsoft Jan 2022 – Present | San Francisco Bay Area Unlocking AI and Azure ACR growth through Microsoft's 500K+ partner ecosystem and enabling partner business development & marketing leaders and their teams to achieve and exceed revenue, sales and marketing goals through partnership with Microsoft ### Product Marketing Head @ StrataVision Jan 2020 – Jan 2022 | San Francisco Bay Area As the first product marketer at Deep North, I built the marketing function from the ground up. In close collaboration with the Product/Engineering, Sales and Customer Success teams, I shaped the overall marketing and GTM strategy and led execution to expand the company’s presence in 5 global regions and 4 priority verticals. I also deepened our partnerships with some of the largest global tech companies leading Deep North through a period of accelerated growth. • Collaborated with existing partners such as NVIDIA and AT&T on strategic initiatives such as Developer Conferences gaining 5M+ brand impressions and onboarded new partnerships with companies such as Dell for joint go to market • Partnered with UI/UX team for continous optimization of the Saas web portal and mobile apps and provided input on customer needs for prioritizing critical features on the product roadmap ### Product Manager @ Walmart Jan 2019 – Jan 2020 | Sunnyvale, CA • Managed product operations and data authenticity for an internal sourcing platform for managing global item catalogue of 3 million SKUs • Supported development of a Purchase Order Tracker tool to streamline business processes and accelerate revenue reporting to Finance ### Program Manager Lead, Digital Product Creation @ VF Corporation Jan 2018 – Jan 2019 | Alameda, California • Managed PMO for a multi-million dollar, multi year, global enterprise-wide digital transformation initiative for VF's portfolio of 20+ brands such as The North Face, Vans, Timberland and Napapjiri • Managed build out and delivery of the integrated Digital Product Creation (DPC) platform and collaborated with Innovation, Technology and Supply Chain teams to launch data driven design, digital ecommerce pilot and manufacturing and supply chain transformation to yield 45% cost savings and accelerate go to market processes ### MBA Intern, Digital Marketing and Operations @ Dell Jan 2017 – Jan 2017 | Austin, Texas Area • Defined Dell's customer strategy using predictive analytics and CRM data and implemented digital marketing campaigns through programmatic advertising to create high-value customer segments to add $5M marketing revenue annually • Optimized customer segmentation using CRM data & predictive analytics; created contact strategy plan for 8M customers and designed advertising A/B tests to increase KPIs (ROI, ROAS) by 20% using Data Management Platform(DMP) ### MBA Consultant @ Deloitte Consulting Jan 2016 – Jan 2016 | Austin Recommended diversity improvement strategies for technology companies to Deloitte’s Human Capital practice to increase client engagement and grow revenue share from technology vertical ### Senior Consultant - Digital, Retail and Consumer @ Technopak Advisors (formerly Kurt Salmon Associates) Jan 2012 – Jan 2016 | Gurgaon, India India’s leading management consulting firm with Fortune 500 clients such as Walmart, Samsung and Unilever (formerly Kurt Salmon Associates) Led projects to advise 15+ brands, corporations, start-ups, trade associations and private equity clients within retail, consumer and digital to create top line growth for the firms. Key representative projects include: • Conducted due-diligence of mobile-based agro-advisory start-up; advised $200M venture capital firm to invest resulting in $12M Series A investment; enabled greater access to agro-information for 1.5M rural farmers in India • Led nationwide quantitative consumer research and focus groups to redefine consumer segmentation in restaurant industry; published ‘India Food Services’ report for National Restaurant Association • Advised $500M consumer durables company to enter water purifier market; conducted competitive analysis, brand positioning, planned go-to-market strategy including pricing and launched products to achieve $50M sales with 4% market share in three years market share in three years • Developed omni-channel business model and entry strategy for $1B fashion retailer to achieve $200M revenue in 4 years and win market share from their #1 competitor • Developed Technopak knowledge on e-commerce, co-authored three whitepapers and created workshop presentations to launch e-commerce practice resulting in acquisition of 5 new clients and 20% revenue growth • Evaluated revenue opportunity of 32 food and beverage categories; analyzed market insights and led customer research with 500 HoReCa customers to advise $54B global CPG company on new market entry strategy to target $300M revenue in 3 years • Conceptualized retail mall and 20 luxury amenities and brand alliances for a $11B real estate conglomerate for the launch of its ultra-luxury residential township • Created retail expansion plan for $10M luxury carpet retailer; launched flagship stores in four cities resulting in $3M sales ### Consultant @ Yum! Brands Jan 2011 – Jan 2012 | Gurgaon, India • Analyzed category sales and consumer preferences, gathered consumer insights and worked with Head of Marketing and Brand Manager to launch new innovative products inspired by local taste preferences, low-priced offerings and in-store advertising tactics to grow category and market share by 2% ### Designer, International Business @ TITAN COMPANY LIMITED Jan 2007 – Jan 2009 | Bangalore • Analyzed US market trends and customer insights to launch the first-ever international stores for Tanishq brand in the US market resulting in 12M sales in first year • Optimized new product development process using design thinking, agile and lean principles and produced over 1000 new SKUs featuring high-end design lines inspired by Nature, Art and Philosophy • Worked cross-functionally with marketing, retail and external agencies to refresh brand positioning; awarded “Moment of Fame” given to top performers ## Education ### Master of Business Administration (MBA) in Strategy, Marketing The University of Texas at Austin ### Young India Fellowship in Liberal Studies & Leadership University of Pennsylvania ### Bachelor of Design in Product Design National Institute of Fashion Technology (NIFT) ### Short-term exchange program in Innovation Management WU (Vienna University of Economics and Business) ## Contact & Social - LinkedIn: https://linkedin.com/in/akshri - Portfolio: https://tinyurl.com/akshri --- Source: https://flows.cv/akankshashrivastava JSON Resume: https://flows.cv/akankshashrivastava/resume.json Last updated: 2026-03-25