● Co-led generative research with 9 in-depth interviews of corporate bankers, uncovering inefficiencies in sales and retention workflows; translated findings into design recommendations that drove an 8% increase in adoption and 2x active usage of internal sales tools.

● Led 60+ usability tests with enterprise users, uncovering 2 critical bugs and shaping the development of 14 features that advanced modernization of legacy accounting software.

● Led 30+ moderated and unmoderated usability tests on mobile and web apps for small business and consumer credit card products, identified usability issues and delivered recommendations that shaped design changes across the product lifecycle.

● Embedded research into 2 agile product teams by collaborating with Product Managers, Designers, and Engineers, aligning research roadmaps with sprint planning and ensuring insights informed feature prioritization and delivery.

● Conducted 15 stakeholder and user interviews, creating 3 personas and 3 journey maps that informed the migration of a legacy merchant reporting system and guided feature prioritization, resulting in $1.26M in annual cost savings.

● Co-led a UX education initiative, developing a research methodology playbook and standardized templates that scaled research practices, strengthened stakeholder buy-in, and increased organizational demand for UX research.

● Partnered with product, design, and engineering teams to redesign legacy airline radar software, synthesizing research and conducting targeted interviews with airline engineers to identify critical tasks and pain points.

● Designed and analyzed a large-scale COVID-19 air travel survey with Market Research, translating passenger

sentiment into insights that informed product strategy and accelerated go/no-go decisions.

● Synthesized interviews, desirability, and usability data to uncover consumer insurance purchasing needs and

behaviors, generating insights that informed the design of a digital insurance marketplace.

● Created a future-state journey map of the consumer insurance purchasing experience that revealed gaps in team

understanding and brought cross-functional stakeholders into alignment around a shared product vision.