Strategic partner in envisioning key journeys to simplify, improve efficiency and prevent errors in auditor workflows for one of EY’s core internal tool.

• Founded and scaled a thriving design community focused on product design, art, and creative problem-solving, fostering engagement among designers across the Bay Area.

• Organized 10+ workshops, delivered 7+ talks, and hosted multiple networking events, mentoring designers on UX principles, research methodologies, and product strategy to bridge industry gaps.

• Developed structured courses and mentorship programs, empowering early-career designers to refine their skills, portfolios, and career trajectories.

• Led a UX audit to define website requirements, analyzing existing insights, stakeholder goals, and competitive benchmarks.

• Developed a research-driven strategy to optimize customer acquisition pathways and user engagement before launch.

• Created a website design framework, ensuring intuitive navigation, accessibility, and brand consistency.

• Built rapid prototypes and conducted user testing to validate design hypotheses before development, ensuring a user-centered approach.

• Designing and developing a new website to increase lead generation and attract business partners through an optimized user experience.

• Collaborated with a cross-functional team to design SaaS and fintech UIs using Figma, iterating through user testing to deliver solutions that improved client retention.

• Reduced bounce rates by up to 32% and increased session duration by 43%, by redesigning Xoxoday’s website with improved navigation and user flow.

• Accelerated website launch timelines by 4+ weeks, by streamlining workflows and leveraging no-code solutions.

• Executed accessibility audits and usability testing to identify and resolve 133+ issues across university digital platforms, improving accessibility for students with disabilities.

• Reduced assistive technology evaluation time by optimizing assessment workflows with user-centered design solutions.

• Increased accessibility adoption by designing and delivering digital accessibility workshops for 50+ students and faculty.