# Akriti Singh > MBA in Design Strategy Location: San Jose, California, United States Profile: https://flows.cv/akriti My design perspective was forged in a world of immense scale and complexity, where every detail had to serve a larger human purpose. This taught me the power of a holistic vision and the art of systems thinking—seeing how intricate parts connect to create something truly functional and intuitive. It’s this lens I bring to every digital product, whether it’s a sophisticated enterprise SaaS solution, an AI-powered web app, or an engaging native mobile experience for iOS and Android. My passion is to cut through the noise, transforming complex challenges into elegant, user-friendly designs that feel inherently right, no matter the device or how users move between them. The real adventure in design, for me, lies in understanding people. I believe that truly impactful solutions begin with a deep curiosity about the 'why' behind user actions. This curiosity fuels my approach to UX research, where I lead full-cycle investigations—from defining clear objectives and mapping cross-channel user journeys to conducting thorough usability testing. These aren't just data-gathering exercises; they're about uncovering the human stories that guide the creation of wireframes, prototypes, and ultimately, designs that genuinely solve problems and resonate deeply with users. Bringing these solutions to life cohesively, especially across multiple platforms, is where design systems become invaluable. I’ve had hands-on experience building these crucial ecosystems, crafting reusable components and clear guidelines that empower teams to deliver consistent, scalable products efficiently. But beyond the pixels and processes, my focus is on the human connections. This means translating design vision effectively for stakeholders, fostering shared understanding across business, product, and engineering, and guiding design talent. Ultimately, it’s about being that crucial bridge, ensuring a seamless handoff to developers so that thoughtful design becomes a tangible, high-quality reality that users love. ## Work Experience ### Design Consultant @ Studio Belmont Jan 2025 – Present | Belmont, California, United States ### Product Designer @ createxp Jan 2023 – Present | San Jose, CA -Led UX strategy and design for a diverse range of cross-platform applications including AI web apps, mobile apps, CRM systems, portfolios, and landing pages. -Directly managed stakeholder collaboration on projects, supervised direct reports, and helped implement a rigorous usercentered design process to effectively manage critical milestones for project delivery. -Conducted full-cycle UX research and design for various SaaS projects, including KPI definition, empathy mapping, user journey mapping, information architecture, usability testing, affinity mapping, wireframing, and high-fidelity prototyping. -Developed and executed brand strategies for various clients, integrating business objectives, market insights, and design thinking to build differentiated and impactful brands. -Independently authored and curated a comprehensive UI UX guide documenting key learnings and insights gathered during my career transition, providing a valuable resource for aspiring and practicing designers. -Innovated user interactions by developing a varied portfolio of haptic, kinetic, and motion-based microinteractions. This included creating unique features like Smart Folders and Bouncing Cards, alongside dynamic app interfaces for Music and Food Ordering, resulting in more intuitive and engaging digital products. ### Architect (Gazetted Officer) @ Public Works Department, Uttar Pradesh Jan 2017 – Jan 2023 | Lucknow Area, India -Leading and managing a team of architectural assistants, draughtspersons and computer operators to deliver architecture, landscape and interior design projects from initial concept to completion. -Collaborating with multiple departments, vendors and different architectural services, actively coordinating with various verticals at our organization, which led to inculcating an effective managerial skills and communication skills. -Preparation and finalization of complex and high-priority government projects and design of schematics for plumbing and electrical work and on-site inspection, operation & management. -Conceptualization, Design development, Architectural drawings and Site planning of large scale and multi-million dollar projects such as: Presidential Suites, Government Hospitals and Health Care Facilities, Auditorium, Public facilities, Streetscape design, landscape design, Commercial, Institutional and Judicial Buildings. -Heading the building plan approval committee for government projects. It involves approving govt. projects handled by in-house team as well as external consultants in view of the statutory building bye-laws, codes, fire safety guidelines and any other norms. Major Architecture projects headed: 1.) Judge's Township at Allahabad 2.) Presidential Suite at Kanpur 3.) Standard Layout of Ayush Universities in UP 4.) Redevelopment of Governor House, Lucknow 5.) Standardization of CBSE school buildings Interior Design Projects headed: 1. Office of Governor, Lucknow 2. Office of Engineer N Chief, Govt. of Uttar Pradesh 3. Residence of Executive Engineer, Lucknow. 4. Office of Chief Architect, Lucknow. 5. Renovation of Allahabad High Court. Landscape Projects headed: 1. Streetscaping for major roads in Barabanki 2. Ayodhya redevelopment ### Assistant Professor @ Nitte Institute of Architecture Jan 2016 – Jan 2017 | Mangaluru, Karnataka, India • Actively researched in the areas of energy and sustainability. • Collaborated with international faculty to address teaching and research issues in the area of architecture. (Vernacular Architecture, Smart Materials) ### Research Intern @ TERI - The Energy and Resources Institute Jan 2015 – Jan 2015 | New Delhi, Delhi, India • Research work on Life Cycle Energy Assessment of Wall Assemblies, Thermal Comfort, GRIHA rating systems ### Architectural Intern @ Vishwanath And Associates Jan 2012 – Jan 2012 | Bengaluru, Karnataka, India • Prepared Architectural drawings, Working drawings and Presentation Drawings of CMRL (Chennai Metro Rail Limited) • Assisted in designing of Engineering colleges, High Rise apartments, Commercial towers & Metro Stations. • Prepared Interior drawings, Working drawings, Landscape Plans of Farmhouses & Residences. ## Education ### Master of Business Administration - MBA in Design Research and Strategy California College of the Arts ### Master of Architecture - MArch Indian Institute of Technology, Roorkee ### Bachelor of Architecture - BArch in Architecture Dr. A.P.J. Abdul Kalam Technical University ### 12th ST. MARIA GORETTI INTER COLLEGE ### Product managemnet Product School ## Contact & Social - LinkedIn: https://linkedin.com/in/akritisingh2591 - Portfolio: https://ww.akritisingh.com --- Source: https://flows.cv/akriti JSON Resume: https://flows.cv/akriti/resume.json Last updated: 2026-04-13