Led AI and integration design for an acquired tool within Smartsheet’s core platform – aligned vision while accelerating short-term delivery.

• Designed agentic workflows to reduce friction and guide users through complex setup.

• Partnered with PM, Engineering, and AI leads to define intelligent defaults, surface recommendations, and build trust.

• Reimagined monetization experiences to support PLG adoption and drive upgrades.

• Drove a 150% boost in discoverability and unlocked $2M+ in quarterly pipeline through cohesive UX.

Drove 0→1 product development for early-stage startups; shaped product vision, design systems, and MLP experiences rooted in growth strategy and user insight. Embedded in lean teams to validate hypotheses through rapid prototyping and user feedback loops.

Secured $4.5M in funding by redesigning electronic lab notebooks and lab inventory systems that scientists at biotech and pharma companies use to plan, conduct, and manage preclinical research studies.

Led operations of MHCID 531, a 40-student user research studio, with Dr. Kristin Dew and Prof. John Zošák by facilitating discussion sections, tutoring students, and developing and grading assignments.

Led early design and strategy for a 0→1 healthcare fintech product, shaping Cedar’s pre-visit payments experience from ambiguity to first prototype. Mapped patient psychology through qualitative research, defined core experience principles, and drove decisions across UX flows, product positioning, and roadmap priorities.

Reduced support tickets by 14% by addressing usability and accessibility gaps in Connect, a peer-to -peer fundraising platform used by 20K + nonprofits and tied to $1B+ in donations. Led a mixed-methods study to inform design improvements.

Increased free trials by 23% and subscriptions by 5% by redesigning the sign-up journey in collaboration with marketing and engineering. Simplified the product portfolio, overhauled UX via interviews and heatmaps, and co-developed the website.

Future of Wearable Sports Tech – Investigated autonomy of personal health data in sports and its privacy implications through speculative design and attitudinal research methods, including surveys, user interviews, and focus groups. Findings being synthesized into heuristics and research paper for CHI ‘24.

Drove 14% decrease in customer support requests by leading a mixed methods study for an online fundraising platform with 20k+ causes and $1B+ in donations to identify service gaps and improve usability and accessibility of Connect 4.0, the latest iteration of Click & Pledge’s peer-to-peer social fundraising service.

Drove 23% increase in free trials and 5% increase in subscriptions by redesigning the fundraising platform’s landing page. Ran 6 competitive analyses, simplified product portfolio, overhauled UX through in-person user interviews and heat maps, prototyped designs, and co-developed website.

Expanded PwC’s service offerings to Fortune 100 companies by selling and implementing Extract, a proprietary tool that automates data transfer between client databases and PwC.

Helped recruit, onboard, and mentor interns and full-timers.

Drove 23% increase in free trials and 5% increase in subscriptions by redesigning the fundraising platform’s landing page. Ran 6 competitive analyses, simplified product portfolio, overhauled UX through in-person user interviews and heat maps, prototyped designs, and co-developed website.

Planned and lead the operations of a 600+ students class with Prof. Donna Wertalik, Pamplin College of Business’ Director of Marketing – redesigned the syllabus, hosted TA hours, managed the special needs’ section, and graded tests and homeworks.

Crowdfunded $11.5k+, 115% of goal, in 2 quarters by developing a human-centered social media strategy for FutureHAUS Dubai, the US’ award-winning entry into the 2018 Solar Decathlon Middle East, an international competition to build a net-zero energy home that meets the city’s complex space and climate needs.

Redesigned the online bus ticketing experience for Snapdeal, one of India’s largest e-commerce platforms with over 70M+ users

Applied Stanford d.school’s design thinking process to deliver an enhanced UI/UX: conducted usability tests and interviews; defined user scenarios and product requirements; reimagined app’s information architecture; developed prototypes using Adobe Xd, and; refined prototypes through observations and user feedback

Detailed findings in a product requirements document, delivered presentations to the product team, and led cross-functional meetings