• Led design direction, strategy, team, and vision for consumer and business applications, providing consistent and engaging experience across different platforms and increasing leads and revenue (www.proreferral.com, www.homedepot.com/services, HD ServiceConnect, Pro Apps, etc.).
• Managed, mentored, and built talented team of UX designers, researchers, and prototyper (6 onsite and 2 off-shore), supporting all design and research activities across all desktop and mobile applications.
• Collaborated with cross-functional teams (engineering, product, marketing, etc.), playing key leadership role in crafting strategy and execution of end-to-end user experience, visual design, design patterns’ libraries, guidelines, and UX standards.
• Designed and implemented key processes, streamlining UX design and research activities, adding efficiency in overall development process without compromising quality.
• Handled external vendor contracts and budgets (design and research agencies, UserTesting.com, licenses, etc.) supporting design activities and ad-hoc projects.