• Driving the vision and execution of AI-powered products that empower small businesses to grow and operate with confidence, from intelligent digital marketing tools that help build their brand, to unified experiences that centralize communications across channels and streamline customer interactions with AI-assisted responses.

• Seamlessly integrating artificial intelligence to simplify content creation, automate campaigns, and personalize customer engagement, making enterprise-grade tools accessible to small and growing businesses.

• Leading adoption of AI-assisted “vibe coding” (Cursor, FigmaMake) across the UX team to rapidly prototype and validate concepts, significantly reducing design-to-engineering handoff time and accelerating overall feature delivery cycles.

• Managing & mentoring design teams while supporting the end-to-end UX design process including customer & stakeholder interviews, competitive analysis, customer journey mapping, wireframes, high-fidelity mock-ups, interactive prototypes and validation with end users.

• Leading data-driven designs with rapid experimentation leveraging A/B testing and machine learning (ML) to address customer pain points, innovate and create long term sustainable business growth.

• Partnering with product management to evangelize new experiences, product vision and potential to get executive buy-in and sponsorship.

• Led design direction, strategy, team, and vision for consumer and business applications, providing consistent and engaging experience across different platforms and increasing leads and revenue (www.proreferral.com, www.homedepot.com/services, HD ServiceConnect, Pro Apps, etc.).

• Managed, mentored, and built talented team of UX designers, researchers, and prototyper (6 onsite and 2 off-shore), supporting all design and research activities across all desktop and mobile applications.

• Collaborated with cross-functional teams (engineering, product, marketing, etc.), playing key leadership role in crafting strategy and execution of end-to-end user experience, visual design, design patterns’ libraries, guidelines, and UX standards.

• Designed and implemented key processes, streamlining UX design and research activities, adding efficiency in overall development process without compromising quality.

• Handled external vendor contracts and budgets (design and research agencies, UserTesting.com, licenses, etc.) supporting design activities and ad-hoc projects.

• A website that allows users to 'discover' local events (Family, Sports, Music, Social, Festivals etc.) at travel destinations worldwide and 'plan' their visits by creating itineraries

• Designed entire product, as 1 of 2 founding members, from scratch for both Web and mWeb / Responsive Web, owning all aspects of UX design, including defining and creating UI layouts, low / high-fidelity mocks, visual design specifications and assets, UI components, etc. that development team used to build product.

• Became accountable for UX design, market research, figuring out right technical platform and technologies, feature prioritization, project management, funding and coordinating development efforts with off-shore team, etc. (AKA Product Management).

• Redesigned key modules of online payment processing and case management applications used by 400K+ merchants worldwide, resulting in minimal training and adding efficiency on all tasks.

• Designed point of sale (POS) phone and tablet application used by small and medium sized merchants, capturing orders and process payments on handheld devices.