# Akshay Shriniwar > Director, Product Design at GoDaddy Location: San Francisco Bay Area, United States Profile: https://flows.cv/akshayshriniwar Experienced Design Leader | Driving Innovation Through User-Centered Design & AI Integration Seasoned design leader with over 15+ years of experience in building, leading, and mentoring high-performing teams of Product Designers, Visual Designers, and UX Researchers. Proven track record of delivering innovative and impactful solutions across consumer and enterprise applications in diverse industries. Skilled in defining and driving product vision, particularly at the intersection of design and emerging technologies such as AI, to create meaningful, engaging, and user-centric experiences. Adept at establishing scalable design processes, systems, standards, and research practices that elevate product quality and support cross-functional collaboration. Extensive involvement throughout all stages of the product lifecycle, working closely with product management, engineering, marketing, customer success, and sales teams to align design strategy with business objectives and user needs. Areas of Expertise: - Strategic Design Leadership & Cross-Functional Team Management - Consumer Platforms (Online Marketplaces, Real Estate, Home Services, Mobile Applications) - Enterprise Applications (CRM, Marketing, Finance, Security, and more) - Talent Development: Hiring, Mentorship, and Building High-Performance Design Teams - User Research, Testing, and Insight-Driven Design Validation - Design Operations: Scalable Processes, Workflow Optimization & Cross-Team Collaboration - Design Systems: Creation, Governance, and Implementation Across Product Suites - Agile Product Development, A/B Testing, and Data-Driven Design Decisions - AI-Driven Innovation & Integration of Machine Learning in Product Experiences ## Work Experience ### Director, Product Design (Marketing & Conversations) @ GoDaddy Jan 2022 – Present - Driving the vision and execution of AI-powered products that empower small businesses to grow and operate with confidence, from intelligent digital marketing tools that help build their brand, to unified experiences that centralize communications across channels and streamline customer interactions with AI-assisted responses. - Seamlessly integrating artificial intelligence to simplify content creation, automate campaigns, and personalize customer engagement, making enterprise-grade tools accessible to small and growing businesses. - Leading adoption of AI-assisted “vibe coding” (Cursor, FigmaMake) across the UX team to rapidly prototype and validate concepts, significantly reducing design-to-engineering handoff time and accelerating overall feature delivery cycles. ### Sr. Manager, Product Design (Productivity & Website Security) @ GoDaddy Jan 2018 – Jan 2022 | San Francisco Bay Area - Managing & mentoring design teams while supporting the end-to-end UX design process including customer & stakeholder interviews, competitive analysis, customer journey mapping, wireframes, high-fidelity mock-ups, interactive prototypes and validation with end users. - Leading data-driven designs with rapid experimentation leveraging A/B testing and machine learning (ML) to address customer pain points, innovate and create long term sustainable business growth. - Partnering with product management to evangelize new experiences, product vision and potential to get executive buy-in and sponsorship. ### Manager, Product Design & Research @ Techshed Jan 2016 – Jan 2018 | Foster City, CA - Led design direction, strategy, team, and vision for consumer and business applications, providing consistent and engaging experience across different platforms and increasing leads and revenue (www.proreferral.com, www.homedepot.com/services, HD ServiceConnect, Pro Apps, etc.). - Managed, mentored, and built talented team of UX designers, researchers, and prototyper (6 onsite and 2 off-shore), supporting all design and research activities across all desktop and mobile applications. - Collaborated with cross-functional teams (engineering, product, marketing, etc.), playing key leadership role in crafting strategy and execution of end-to-end user experience, visual design, design patterns’ libraries, guidelines, and UX standards. - Designed and implemented key processes, streamlining UX design and research activities, adding efficiency in overall development process without compromising quality. - Handled external vendor contracts and budgets (design and research agencies, UserTesting.com, licenses, etc.) supporting design activities and ad-hoc projects. ### Co-Founder/ Lead Designer @ Trekommend.com LLC Jan 2014 – Jan 2017 | Foster City, CA - A website that allows users to 'discover' local events (Family, Sports, Music, Social, Festivals etc.) at travel destinations worldwide and 'plan' their visits by creating itineraries - Designed entire product, as 1 of 2 founding members, from scratch for both Web and mWeb / Responsive Web, owning all aspects of UX design, including defining and creating UI layouts, low / high-fidelity mocks, visual design specifications and assets, UI components, etc. that development team used to build product. - Became accountable for UX design, market research, figuring out right technical platform and technologies, feature prioritization, project management, funding and coordinating development efforts with off-shore team, etc. (AKA Product Management). ### UX Design Lead @ Visa Jan 2014 – Jan 2016 | San Francisco Bay Area - Redesigned key modules of online payment processing and case management applications used by 400K+ merchants worldwide, resulting in minimal training and adding efficiency on all tasks. - Designed point of sale (POS) phone and tablet application used by small and medium sized merchants, capturing orders and process payments on handheld devices. ### Principal User Experience (UX) Designer @ Auction.com Jan 2013 – Jan 2014 | San Francisco Bay Area - Acted as 1 of 1st UX designers of newly formed design team accountable for doing heuristic evaluation of whole site, creating solutions for usability issues across site and making end-to-end experience consistent. - Worked with design team, identifying UI components and creating library and standards that could be used by development teams to develop visually consistent experience efficiently. - Developed detailed mockups, communicating product vision and other product deliverables and transitioning of product through Agile development cycle. ### Lead UX Designer @ StubHub (eBay) Jan 2011 – Jan 2013 | San Francisco Bay Area - Led UX team for ticket seller experience, working collaboratively with other UX team members, product managers, engineering team, and business partners, delivering designs that were user friendly, visually appealing, and competitive. - Oversaw design of user experience features from concept to launch, and mentored and educated peers, stakeholders, and teammates on user-centered design principles and methodologies, providing consistent experience across products. - Worked with external consultants, designing and implementing Agile environment, incorporating UX activities effectively. - Supervised and managed UX consultants, making sure all other UX projects are delivered on time without compromising quality. ### Senior Interaction Designer (Oracle Fusion- CRM) @ Oracle Corporation Jan 2005 – Jan 2011 - Collaborated with and influenced large number of team members from engineering, product management, and strategy, while leading design efforts. - Facilitated design process using user-centric approach, including creating personas, building scenarios, and task analysis, working closely with developers, product managers, and consultants, defining user models and interaction flows utilizing task flows, storyboards, and wire-frame mockups. - Produced high-quality and reliable flow diagrams, wireframes, high-fidelity prototypes for user feedback sessions, communicating business solutions to executives and other stakeholders. ### Research Assistant @ Wright State University Jan 2001 – Jan 2003 Conducting research in Biologically Inspired Adaptive Interface Design and Usability. ## Education ### MBA in Management & Information Systems San Francisco State University ### MS in Human Factors Engineering (HCI-Major) Wright State University ### BE in Electrical, Electronics and Power Doctor Babasaheb Ambedkar Marathwada University ## Contact & Social - LinkedIn: https://linkedin.com/in/akshayshriniwar --- Source: https://flows.cv/akshayshriniwar JSON Resume: https://flows.cv/akshayshriniwar/resume.json Last updated: 2026-04-13