• Educating design students across Product Strategy, UX Design, UI Design, Interaction Design, and Visual Design.

• Provide constructive, actionable feedback on weekly assignments designed to give students feedback across all disciplines.

• Meet with students 1:1 to provide hands-on direction, industry expertise, and career advice.

Founded an independent design studio that has launched B2B & B2C products, with a focus on financial blockchain products.

• Redesigned onboarding, decreasing time on task and increasing conversion rates for new account deposits.

• Overhauled asset selection, withdrawal, and deposit flow, resulting in a 10x growth in monthly trading volume.

• Designed Multi-Wallet & Organization flow for institutional clients.

• Established portfolio view for asset tracking & metrics.

• Led multi-platform product design, leading to $3.4B in loans issued and $3.2B in current AUM.

• Initiated and managed a design system that standardized UI components, substantially

reducing development time and ensuring a cohesive brand experience.

• Championed a user feedback loop that incorporated customer insights into the product

development cycle, improving product-market fit and user satisfaction scores by over 30%.

• Led design of best-in-class customer-facing Lender Dashboard, increasing customer

retention rates and scaling the experience to multiple blockchains.

• Lead product design for AWS Deadline Cloud, a major cross-platform AWS service, to launch in Q2 2024.

• Manage and develop a team of 4 UX/UI designers, with a focus on cross-org impact across AWS products.

• Overhauled design culture org-wide, with an emphasis on scalable design patterns, user feedback, usability testing, rapid-prototyping, polished UI and intuitive onboarding.

• Led UX design for major on-chain finance company with $3B Total Value Locked.

• Refined B2B transactions while redesigning B2C user journey for the next product iteration with a focus on regulatory compliance.

• Overhauled site design for multi-chain wallet functionality to increase Total Value Locked, user retention, and time on page metrics.

• Spearheaded product design and managed 2 junior designers for LavaMap Property Listing platform on desktop & mobile.

• Audited core user journeys for LavaMap iOS Virtual Reality app to increase customer retention metrics and new user sign-up conversion.

• Created user onboarding for Listings Platform to increase customer retention/engagement and promote new feature rollout.

• Reimagined the digital claiming of real-world property, resulting in higher conversion rates, task success rates, and task level satisfaction.

• Solely responsible for the creation and implementation of design and web strategy for an event company with a $6M valuation.

• Increased tour booking rate 10x through the deployment of web and mobile strategy based on competitive analysis and user interviews, leading to a 450% increase in monthly revenue.

• Worked directly with the client to create, edit, and iterate the site, video, graphics, logos, branding, and micro-interactions.

• Led, managed, and designed international, multi-million dollar projects through all design phases.

• Mentored design team and junior staff while implementing company-wide design standards and best practices.

• Synthesized clear solutions from complex design decisions for client-facing presentations and published marketing material.