# Alana Lindner > Head of Design and Research, Goodreads at Amazon Location: San Francisco, California, United States Profile: https://flows.cv/alanalindner Highly motivated self-starter, leader, and designer with a passion for human-centered design. Specialties: Leadership, Hiring for Growth, Design Thinking, Product Development, Design Strategy, User Experience, Information Architecture, Research, Service Design, Interaction Design, Prototyping, Mobile (iOS and Android), Web, Design Systems, User Interface, Brand and Visual Design. ## Work Experience ### Head of Design and Research, Goodreads @ Amazon Jan 2020 – Present | San Francisco Bay Area With over 90 million members, Goodreads helps people find books they love and get more out of reading. The largest online catalog of books powered by an incredible community of readers. I lead a talented team of product designers, visual designers, and user researchers focused on delivering value and improving the customer experience across all surfaces. ### Head of Product Design @ Getaround Jan 2017 – Jan 2020 Getaround, a global carsharing platform, empowers people to carshare everywhere. Tackling new mobility challenges by utilizing existing resources and supporting entrepreneurship. I helped grow the company by 5x, bringing carsharing to millions of customers across the US and Europe. I managed a team of 5 product designers in San Francisco and led design initiatives with our design team in Paris. I established processes, workflows, and tooling that enabled the organization to scale. Over the years, I filled leadership gaps in product management and brand. I helped hire across product management and engineering while growing the design organization. Accomplishments: Grew the design team from 2 to 5 as acting head of design and then 9 to 12 as head of design. Established a culture of design and collaboration across 3 verticals: Research, Product, and Brand. Led foundations and processes for a global design system. Focus: Design leadership, hiring for growth, team building, performance management, design strategy, product design, research, product development, user journey mapping, facilitating design sprints, product road mapping ### Business Owner @ Artist Live/Work Community Jan 2007 – Jan 2019 | Seattle, Washington As a founding member, I established an LLC in 2007 with 4 artists to create an artist live/work housing community with the goal to occupy and build out 10 units in a previously unlivable historic building, The Old Rainier Brewery. At the time, artist housing was scarce and those who did have housing or studio space were at risk of loosing it to high priced rents and new construction as the city of Seattle continued to go though major growth. Seattle has a rich history of creatives practicing across all mediums including music, painting, sculpture, architecture and design. We created a community to not only house these creatives, but to give them a home to showcase their work as we partnered with the city and other artist housing groups to throw monthly community wide art walks. Scope: Member recruitment (grew membership from 5 to 10), investor management, contract management, construction project management, financial management. Roles: LLC Manager, Head of Finance, Head of Records, Head of Art Walk Committee ### Design Leader @ First Republic Bank Jan 2016 – Jan 2017 | San Francisco Bay Area Focused on new lines of business and research to address service expectations for the next generation of client-first banking and lending. Liaised across product, engineering, marketing, and legal to ensure market fit and high accessibility standards. Influenced org to embrace modern design tools, user testing capability and product development processes that rapidly reduced time to ship time from months to weeks. Mentored designers and led the team to build next-generation digital tools and products across mobile and web. Focus: Product development, accessibility in design, modernizing digital design systems and processes, improving usability to align with company mission, design leadership and mentorship ### Design Leader @ Castlight Health Jan 2015 – Jan 2016 | San Francisco Bay Area Launched Creative Services Department. Partnered with directors and cross-functional teams to define design requirements and develop creative briefs. Established and drove design process from ideation through development. Managed projects with designers and engineers. Led re-design of the website. Established design for responsive website, templates and brand assets. Presented high and low-fidelity mockups to key stakeholders to inform final design direction. Partnered across engineering, product, marketing and legal for implementation. Led company re-brand. Shifted brand focus from business software to emphasizing people that benefit from the software, humanizing the experience. Guided design of the brand evolution while collaborating with cross-functional teams and agency partners. Developed and integrated design standards across media, departments and vendors. Developed brand guidelines, global brand book and localized style guides. Re-designed and created engaging and effective campaign assets including dynamic tools, landing pages, and emails. Led re-brand of company values. Collaborated with HR and culture teams for an internal rebrand of the company values based on research and evolution of the company culture. ### Director of Design / Owner @ Alana Lindner Design Jan 2012 – Jan 2015 | San Francisco, Seattle, Los Angeles, New York I built my company to provide design direction and services to small businesses and startups in consumer goods and tech. Services included UX and research, proof of concept, web design and development, mobile design, product development, print, packaging, brand, and design systems. I grew my company from a single client to 10 clients, managed multiple projects synchronously, and hired designers and developers to help scale my business. Clients: Faraday Bikes PAX Labs, Inc. Photojojo Fittzy App Oru Kayak Alite Designs Boreas Gear Onya Baby Vanuatu Coffee Company Yali's Cafe Starter Bakery MDX Photography Boombotix Other Brother Co. Tyny Tools Agency Partners: Salt Branding, San Francisco On3, San Francisco Trinity Brand Group, Berkeley Ledyard Qvistgaard Design, Fairfax Chase Design Group, Los Angeles Fitch, Seattle DDB, Seattle ### Creative Director @ jlogan Jan 2011 – Jan 2013 | Seattle, Washington As Creative Director for JLogan, a design agency based in Seattle, I partnered with our founder to build the business, manage projects, and provide design direction. I hired teams of designers, established inhouse project management tools, and oversaw all phases of creative work from concept through production. Focus: New business development, project management, art direction, brand development, design process, design system, interaction design, web design, packaging and collateral ### Senior Designer @ Pacific Market International Jan 2007 – Jan 2011 | Seattle, Washington ### Senior Designer @ WizKids, Inc. Jan 2006 – Jan 2007 | Seattle, Washington ## Education ### BFA in Graphic Design California State University, Fullerton ### Accessibility Deque University ### Drawing and painting Accademia di Belle Arti di Firenze ## Contact & Social - LinkedIn: https://linkedin.com/in/alana-lindner-ux - Portfolio: http://www.alanalindner.com/ --- Source: https://flows.cv/alanalindner JSON Resume: https://flows.cv/alanalindner/resume.json Last updated: 2026-04-13