# Alana Macedo

> Product Designer @ Uber

Location: San Francisco, California, United States
Profile: https://flows.cv/alanamacedo

I’m a Product Designer based in the Bay Area and my expertise lies in B2B2C SaaS. I’ve worked on projects such as organization management , asset management, search collaboration and monetization. With a focus on holistic and impactful design that focuses on the entire product ecosystem, I excel in translating user needs into visually appealing and functional solutions, leveraging data to inform decision-making.

Throughout my career, I have successfully driven UX/UI solutions across industries and projects, ensuring a balance between vision, craft, speed, and business potential. From ideation to pixel-perfect execution, I am adept at crafting every detail of new product features.

In addition, I possess a proven ability to run projects end-to-end, collaborating closely with engineers to bring the design vision to fruition. My collaborative approach extends beyond the design team, as I partner with Customer Experience, Sales, and Customer Success teams to understand user needs across diverse segments, informing product roadmap decisions. Moreover, I work with Marketing to weave compelling stories throughout the user lifecycle and across various channels. My commitment to creating intuitive and practical design patterns aligns with an intentional evolution of the design system as our product scales.

Areas of Expertise:
UX/UI Design, UX Research, Content Strategy, Information Architecture, Usability Testing, Prototyping, Features Implementation, Data Analysis & Interpretation, Product Development, Competitive Research and Analysis, Project Management, and Process Improvement.

Industry Experience:
Technology, SaaS, Information and Media, Real Estate, Non-profit Organizations, and Sports.

Portfolio: www.alanamacedo.design

Feel free to reach out to me directly on LinkedIn or email me at alanamacedo.design@gmail.com

## Work Experience
### Product Designer, Ads and Offers @ Uber
Jan 2026 – Present

### Product Designer, Retail @ Apple
Jan 2024 – Jan 2026
Contract via Magnit.

### Product Designer @ Flowcode
Jan 2021 – Jan 2023
Platform and Collaboration Team
- Transformed the platform, driving 300%+ YoY enterprise membership growth through the launch of a groundbreaking collaboration feature that achieved a +200% increase in weekly asset sharing.
- Designed a permissions structure that suited Fortune 500 companies, agencies, and companies with multiple divisions.
- Maximized user efficiency by implementing a global search feature, eliminating the need for navigating specific asset tabs.
- Promoted user research and organizational skills within the design team by conducting training on effective discovery, implementing call tagging, and establishing the team's first research repository for informed decision-making.

### Product Designer @ Flowcode
Jan 2021 – Jan 2021
Revenue Team
- Revamped all monetization flows, resulting in a consistent 10% self-service revenue boost for 15 consecutive months.
- Collaborated with Growth and Engineering Leaders to address customer pain points, optimizing checkout by integrating
Apple/Google Pay, ensuring accurate tax compliance and accessibility, and improving sales processes.
- Revamped the contact sales page by refining the intake form and fine-tuning the sales call schedule.

### User Experience Designer at Alana Macedo Design @ Unknown
Jan 2020 – Jan 2021
- Contracted for several small business and startups in industries such as e-commerce, media, game, QR and non-profit.

Some of my work includes:
- Help a fantasy cricket startup increase their mobile web to app conversion and redesign their site.
- Help rebrand and redesign a new non-profit in The Netherlands.
- Create a responsive blog for a media company raising awareness about social justice issues.

### Administrative Assistant @ Rockpoint Group
Jan 2018 – Jan 2021
- Handle scheduling, meetings, and travel management.
- Coordinate and book travel and create expense reports.
- Work with legal to track and prepare invoices for payment.
- Maintain office and inventory.

### UX Designer @ AWE Foundation
Jan 2020 – Jan 2021
Worked with the founder to rebrand and redesign a non-profits online presence where she raises awareness and provides support for social entrepreneurship in the global south.
- Overhauled website information architecture and content strategy through heuristic evaluation and competitive audit in collaboration with the Founder and Lead Engineer.
- Played a pivotal role in shaping and enhancing client brand identity by crafting compelling high-fidelity mockups, developing a component library, and designing an intuitive sitemap.

### UX Designer @ Camera Wallih Pictures
Jan 2020 – Jan 2021
Conducted research and designed a blog for artists to raise awareness and create conversation regarding social justice issues.

- Conducted research and ran a study similar to a card sort to understand how users organize information.
- Worked with the founder to come up with proper branding.
- Created wireframes, and low/high fidelity mockups and prototypes for a responsive site. 
- Conducted usability tests with iterations.
- Worked with a developer and created a brand guidelines for hand off.

### UX Consultant @ GullyCricket - Fantasy Cricket
Jan 2020 – Jan 2021
Gully Cricket is a fantasy cricket mobile application for the USA.
- Achieved a significant increase in mobile web-to-app conversion rates by leveraging user interviews and conducting a competitive analysis for design improvement.
- Collaborated with stakeholders and executed a redesign of the mobile landing page.

### Bloc Product Design Apprenticeship @ Bloc
Jan 2019 – Jan 2020
- Worked with Senior Product Designers to learn industry best practices
- Conducted in person and remote user research and user testing
- Delivered user and market research, user personas, user flows, sitemaps, wireframes, lo-fi and hi-fi prototypes, and visual design on several projects.
- Iterated and improved designs based on user testing and feedback 
- Designed and built portfolio website using HTML and CSS


## Contact & Social
- LinkedIn: https://linkedin.com/in/alana-macedo
- Portfolio: https://alanamacedo.design
- GitHub: https://github.com/alanamacedo

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Source: https://flows.cv/alanamacedo
JSON Resume: https://flows.cv/alanamacedo/resume.json
Last updated: 2026-03-30