Drove digital transformation through AI and machine learning innovation, delivering award-winning products including The Sustainability Atlas and Value Chain Navigator in partnership with Infosys. The Sustainability Atlas combined Economist research and reporting into a single interactive experience, while the Value Chain Navigator applied machine learning to enable open-access exploration of global supply-chain data. Won the company-wide AI competition for a product concept projected to cut index creation costs by 50–70%.

Managed key digital products within Bupa Global’s online membership platform and app, focusing on improving user experience and operational efficiency. Delivered an MVP chatbot to automate the pre-authorisation process for treatment—targeting 33% of 300k customer contacts and automating 70%, which reduced help team enquiries by 23% over an eight-week pilot. Redesigned the fragmented travel insurance offering into a unified digital product, integrating with the broader ecosystem to cross-promote health insurance and reduce overheads by £300k annually.

Managed a component-driven digital platform for Mitsubishi Motors, overseeing the rollout of 22 market sites across EMEA within 10 months. Delivered an innovative virtual car configurator featuring 3D modelling to enhance user engagement and brand experience.

Oversaw the full lifecycle of mobile and web projects, from creative design to technical delivery. Directed in-house designers and external development partners to produce engaging, high-performing digital experiences.