# Alana Vaccaro > Senior Product Designer | Specializing in B2B, supply chain, and complex workflows. Location: Brooklyn, New York, United States Profile: https://flows.cv/alanavaccaro I’m a Senior full-stack product designer with 7+ years of experience working across startups, in-house teams, and freelance engagements. I’ve often been the solo designer, owning the process end-to-end—from research and strategy through UX, UI, and final execution, but I’ve also collaborated closely within cross-functional product teams. I’m comfortable operating in ambiguity, building from 0→1, and creating scalable systems as products grow. My work bridges research, interaction design, and polished visual design, ensuring what ships is thoughtful, usable, and aligned with business goals. ## Work Experience ### Product Designer @ Unknown Jan 2019 – Present | New York, New York, United States ### Lead Product Designer @ Flexport Jan 2024 – Jan 2025 Worked on merchant-facing and operations platforms across fulfillment, inventory, and returns. Seller portal served roughly 1,000 merchants across 5 warehouses, enabling 1-2 day shipping. My role focused on reducing operational friction, unlocking new revenue streams, and improving visibility across complex logistics workflows for high-volume ecommerce merchants. 🏆 Results •Led end-to-end design for Self-serve Kitting, transforming a support-ticket-driven workflow into a scalable merchant experience reduced operational overhead •Designed Back-orders configuration and management, enabling merchants to automatically fulfill, split, cancel, or queue orders during stockouts—reducing inventory-related support tickets and improving order ingestion for high-volume brands •Shaped E2E shipment tracking and predictive ETAs, closing major visibility gaps across inbound flows and reducing churn driven by “where is my inventory?” escalations •Contributed to returns and rework platform redesign, enabling warehouse operators to follow merchant-specific SOPs with visual guidance •Designed systems used by enterprise merchants with 100K+ SKUs, balancing configurability with usability across the Seller Portal and warehouse tooling ### Senior Visual Designer @ Huge Jan 2023 – Jan 2023 Contributed to Huge's client ExxonMobil by serving as a visual designer, creating UI components that enhanced their digital presence and user experience. ### Freelance Product Designer @ Convoy Inc Jan 2023 – Jan 2023 ### Product Designer ll @ Convoy Inc Jan 2021 – Jan 2023 At Convoy, I worked in Carrier Marketplace with a primary focus on how carriers find, bid, and book loads. During my time at Convoy I: • Worked on the Convoy mobile app used by >10k daily users • Contributed to features leading to positive reviews in 86% of users. • Spearheaded usability studies to understand carrier behavior and preferences • Led design for instant auctions, one of the largest initiatives in the carrier marketplace that lead to a significant 70% increase in bids/hour • Developed a new payment workflow that allowed carriers to choose their payout speed • Partnered with data science and customer service to develop and implement a research mechanism for collecting quantitative data that was faster and more reliable than other data collection methods • Partnered with cross-functional teams to iterate quickly on experimentation designs • Conducted research on carrier preference for booking loads and developed a flow for booking reloads • Conducted research and developed a flow to reduce the amount of time carriers spent searching loads • Conducted research and developed designs for various other initiatives across Carrier Marketplace ### Product Designer @ Convoy Inc Jan 2021 – Jan 2021 | Seattle, Washington, United States ### Product Designer @ BetterUp Jan 2020 – Jan 2021 ## Education ### Bachelor of Business Administration - BBA in Ski Business and Resort Management Sierra Nevada College ### User Experience Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/alanavaccaro - Portfolio: https://www.alanavaccaro.com --- Source: https://flows.cv/alanavaccaro JSON Resume: https://flows.cv/alanavaccaro/resume.json Last updated: 2026-03-29