• Partner with early-stage and growth startups to shape product vision, define strategy, build from 0→1.

• Leading end-to-end design—from discovery to polished, developer-ready UI.

• Collaborating with founders and teams to rapidly validate and ship impactful features.

• Helping startups establish scalable design systems, workflows, and brand foundations.

• Turn ambiguity into clarity, driving problem → solution → design with action.

• Mentoring junior designers or solo founders on design best practices and product thinking.

• Advocating for user needs while aligning with business goals to drive product-market fit.

• Improved Analytics Portal Dashboard Achieved a 79% increase in usage adoption and an 87% reduction in complaints.

• Reduced call drivers by 32%, significantly decreasing support volume.

• Developed a self-service portal that eliminated 90% of manual work.

• Unblocked $5M in revenue for Business SMS product.

• Lead and grow a global UX team across multiple regions to meet business goals.

• Recruit top talent and foster a collaborative, high-performing culture.

• Communicate design ideas effectively to stakeholders and leadership.

• Establish processes and guidelines to streamline project workflows.

• Build strong partnerships with Engineering, Product, and Marketing teams.

• Showcase UX impact through brown bags and presentations.

• Develop and maintain a design system to boost consistency and speed.

• Mentor and empower designers to excel in their roles.

• Promote a #OneTeam mindset to maximize team expertise.

• Translate requirements and research into IA, user journeys, and prototypes.

• Define personas and value propositions to align design with business goals.

• Manage the UX backlog and roadmap for continuous improvement.

• Improve NPS by addressing user pain points and enhancing experiences.

• Boost customer satisfaction by improving usability and accessibility.

• Create and ensure a unified product experience across all platforms and touchpoints.

(Acquired Sandisk)

• Lead a team of 5 designers to meet UX goals.

• Manage UX design sprints and weekly backlog grooming.

• Develop information architecture, user flows, wireframes, and visual concepts.

• Design products and features for cloud and hardware storage applications.

• Conduct usability testing and translate customer insights into PRDs.

• Increase visibility by presenting early-stage prototypes to stakeholders.

• Ensure alignment on design direction across departments.

• Collaborate with stakeholders, PMs, and developers to address engineering concerns.

• Create visual guidelines to ensure pixel-perfect UI consistency.

• Rebrand third-party products to maintain a cohesive company look and feel.

• Led a team of 3 designers, overseeing UX and visual design across all platforms.

• Provided guidance and feedback on design decisions across multiple teams.

• Created storyboards and wireframes for various use cases and new features.

• Developed and maintained a corporate style guide for multiple platforms.

• Guided projects through the full lifecycle, from ideation to UX/UI design and development.