# Alan Ma

> Product Design Leader | Championing Teams, Crafting Experiences, and Delivering Business Impact

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/alanma

I'm a Product Design Leader with a passion for mentoring teams and fostering collaboration. With a focus on user-centric design and cross-functional alignment, I lead by example, driving impactful product innovation while ensuring seamless integration between design, engineering, and stakeholder needs. Let's build exceptional experiences together.

## Work Experience
### Product Design Leader @ AMA Designs
Jan 2025 – Present | Remote / Startup Clients
• Partner with early-stage and growth startups to shape product vision, define strategy, build from 0→1.
• Leading end-to-end design—from discovery to polished, developer-ready UI.
• Collaborating with founders and teams to rapidly validate and ship impactful features.
• Helping startups establish scalable design systems, workflows, and brand foundations.
• Turn ambiguity into clarity, driving problem → solution → design with action.
• Mentoring junior designers or solo founders on design best practices and product thinking.
• Advocating for user needs while aligning with business goals to drive product-market fit.

### Director User Experience Product Design (Enterprise SaaS) @ RingCentral
Jan 2017 – Jan 2024 | Belmont, CA
• Improved Analytics Portal Dashboard Achieved a 79% increase in usage adoption and an 87% reduction in complaints.
• Reduced call drivers by 32%, significantly decreasing support volume.
• Developed a self-service portal that eliminated 90% of manual work.
• Unblocked $5M in revenue for Business SMS product.
• Lead and grow a global UX team across multiple regions to meet business goals.
• Recruit top talent and foster a collaborative, high-performing culture.
• Communicate design ideas effectively to stakeholders and leadership.
• Establish processes and guidelines to streamline project workflows.
• Build strong partnerships with Engineering, Product, and Marketing teams.
• Showcase UX impact through brown bags and presentations.
• Develop and maintain a design system to boost consistency and speed.
• Mentor and empower designers to excel in their roles.
• Promote a #OneTeam mindset to maximize team expertise.
• Translate requirements and research into IA, user journeys, and prototypes.
• Define personas and value propositions to align design with business goals.
• Manage the UX backlog and roadmap for continuous improvement.
• Improve NPS by addressing user pain points and enhancing experiences.
• Boost customer satisfaction by improving usability and accessibility.
• Create and ensure a unified product experience across all platforms and touchpoints.

### Senior Manager & Principal Product Designer @ Western Digital
Jan 2016 – Jan 2017 | San Jose, CA
(Acquired Sandisk)

### Senior Manager & Principal Product Designer @ SanDisk®
Jan 2014 – Jan 2016 | San Jose, CA
• Lead a team of 5 designers to meet UX goals.
• Manage UX design sprints and weekly backlog grooming.
• Develop information architecture, user flows, wireframes, and visual concepts.
• Design products and features for cloud and hardware storage applications.
• Conduct usability testing and translate customer insights into PRDs.
• Increase visibility by presenting early-stage prototypes to stakeholders.
• Ensure alignment on design direction across departments.
• Collaborate with stakeholders, PMs, and developers to address engineering concerns.
• Create visual guidelines to ensure pixel-perfect UI consistency.
• Rebrand third-party products to maintain a cohesive company look and feel.

### Principal Product Designer @ Zscaler
Jan 2013 – Jan 2014 | San Jose, CA
• Led a team of 3 designers, overseeing UX and visual design across all platforms.
• Provided guidance and feedback on design decisions across multiple teams.
• Created storyboards and wireframes for various use cases and new features.
• Developed and maintained a corporate style guide for multiple platforms.
• Guided projects through the full lifecycle, from ideation to UX/UI design and development.

### Senior Product Designer @ Intel Corporation
Jan 2011 – Jan 2013 | San Jose, CA
(Acquired McAfee)

### Senior Product Designer @ McAfee
Jan 2008 – Jan 2011 | San Jose, CA
• Lead and manage design across web, mobile, and applications.
• Design and develop wireframes, mockups, and prototypes.
• Create and maintain a corporate style guide for all platforms.
• Provide mockups and assets for product launches with Sales & Marketing.
• Guided projects through the full lifecycle, from ideation to UX/UI design and development.

### Senior UX UI Designer @ Charles Schwab
Jan 2005 – Jan 2008 | Foster City, CA
• Lead the design and user experience for 15+ websites, ensuring consistency and usability.
• Design email templates with a focus on user engagement and tracking.
• Develop and maintain a user-centered corporate style guide.
• Create UX-focused visual assets and materials to support sales and marketing efforts.


## Education
### Master's degree in Master of Arts of Industrial Art, Concentration in Graphic Design
San Francisco State University

### Bachelor's degree in Bachelor of Arts of Industrial Art, Concentration in Graphic Design
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/alansma

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Source: https://flows.cv/alanma
JSON Resume: https://flows.cv/alanma/resume.json
Last updated: 2026-04-13