# Alan Segal > Creative Director / Brand Strategist / Digital Experience & Content Design Lead Location: San Francisco Bay Area, United States Profile: https://flows.cv/alansegal See bio/portfolio site: http://offswitch.com Veteran of in-house digital marketing/creative enterprises and global agencies from New York to California to New Zealand. Fluent in all media, contracted as team lead or individual contributor since 2001 for clients/agencies including: - Saatchi & Saatchi (P&G, Quaker, Toyota) - Chiat/Day (American Express, Nissan) - Charles Schwab - Wells Fargo - Walmart.com - Samsung - Peets.com - Cost Plus World Market - Organic (Hilton) - TEAK (Google, Logitech) - EVB (Lands' End) - Amazon (Kellogg's) - Merkle (DirecTV) - 10th Degree (Mitsubishi) - MarketBridge (HP, MasterCard) - Doremus (Autodesk) One of the first digital creatives in Saatchi & Saatchi's global network, and the first Interactive Creative Group Head at Saatchi LA; personally designed and co-wrote original Toyota.com, then led day-to-day creative for 4 years; relocated short-term to Wellington, New Zealand to seed digital skills and contribute to Saatchi's design of Telecom New Zealand and All Blacks Rugby team sites. Executive CD/Director of Content Consulting & Design at Corporate Visions (Wells Fargo, Union Bank, AT&T/Cisco, Hitachi, Motorola, FedEx) Digital CD at Saatchi & Saatchi X (shopper marketing, demand gen and ecommerce for P&G, Quaker Oats, Walmart.com) Director of New Media Strategy at Pedersen Media Group (Sun Microsystems, EFI, Qwest, Roche Pharmaceuticals) Senior CD at USWeb/CKS, pre-marchFIRST (JCPenney.com, Kinkos.com, TimeWarner, launch of Esurance.com; managed staff of 18) Specialties: Produce/creative-direct integrated, digital/interactive, ecommerce, retail, shopper marketing, demand generation, loyalty, customer experience, user experience (UX), information architecture (IA), usability; direct mail, DR print, catalog, web, email, video; naming, branding and identity, logos; graphic design, advertising, photography, art direction; content design and strategy, visual storytelling, whiteboard messaging, sales enablement; social media, mobile apps, mobile commerce, mobile banking ## Work Experience ### Creative / Content Strategy & UX Design Lead @ DHAP Digital Jan 2024 – Present | San Francisco Bay Area Leading overall creative strategy and UX (content, interaction, and visual) design for Toyota USA and Toyota Mobility website updates. Working closely with clients in-house at Toyota Motor Sales (Plano, TX) and DHAP Digital's development team (headquartered in CA). ### Freelance Brand Creative Director / Experience Design Lead / Content Strategist @ The Offswitch Jan 2001 – Present | North America Hands-on principal of "virtual agency”, directing digital/integrated marketing programs (branding and direct sales via web/email, print, and video). Sub-contracted by agencies and/or directly by clients including Charles Schwab, DHAP Digital (Toyota), Fantasy Interactive (Microsoft), Wells Fargo, Walmart.com, Samsung, Organic, TEAK (Google, Logitech), EVB, Amazon Advertising (Kellogg's), Merkle (DirecTV), Solution Set (eBay), Wayfinder (Wells Fargo), Doremus (Autodesk), IFP/NY, 360 Group (Chela Financial, Cricket Wireless), MarketBridge (MasterCard, HP), Mitsubishi, SF Parks Trust, ArtSFest, Mediacentric, CygNet, others. ### Senior Content Strategist, UX Design @ Charles Schwab Jan 2021 – Jan 2023 | San Francisco Bay Area Acted as lead content strategist/designer and UX writer for money movement on Schwab's Digital Advisor Services platform. Worked closely with UX designers, product leads, researchers, and developers to identify opportunities, then design and deploy optimal experiences. Laser-focused on the details to design seamless flows and craft content that's smart, on-brand, effective, and compliant. Also contributed to global standards, editorial guidelines, and the evolution of terminology and taxonomy as part of overall site modernization. ### Digital Experience Design Lead / Senior Content Strategist & Product Designer @ Wells Fargo Jan 2015 – Jan 2021 | San Francisco Bay Area Created ground-breaking digital/mobile banking experiences, collaborating with other product design thinkers, multiple lines of business, marketing, customer experience, legal/compliance and technical partners in the SF Bay Area, across North America, and India. As key member of XD team's RTTO (Real Time Testing & Optimization) efforts, designed prototypes for credit card and home lending lines of business that beat control experiences in A/B testing. ### Executive Creative Director (Director, Content Consulting & Design) @ Corporate Visions Inc. Jan 2013 – Jan 2014 | North America Led a team of 10+ content consultants and designers to develop tools from conversation roadmaps and scripted whiteboards to web-based sales meetings and product launches, mobile sales tools, infographics, case studies, whitepapers, social media, and more. Clients included Union Bank, AllSteel, CUNA, Motorola, AT&T/Cisco, Hitachi, Dell, HP, Google, Wells Fargo, FedEx, and other market leaders. ### Digital Creative Director @ Saatchi & Saatchi X Jan 2012 – Jan 2013 | North America Led Digital Creative Direction for Saatchi & Saatchi X, architect of Shopper Marketing since its founding in '97, with 12 offices in 10 countries. S&SX is part of Saatchi & Saatchi, a member of the Publicis Groupe. Primary clients and responsibilities were Procter & Gamble and Quaker brands' ecommerce, digital initiatives, mobile and display advertising media with Walmart.com. ### Senior Producer, Digital Creative @ Walmart.com Jan 2011 – Jan 2012 | San Bruno, CA Consultant at Walmart.com, managed multichannel creative marketing and merchandising programs, long-term brand initiatives, and content development. ### Creative Director (Contract w/Influential Strategies) @ Cygnet Software Jan 2010 – Jan 2011 CygNet Software provides enterprise software and industry solutions that collect, manage and distribute essential operations data. I led branding design, website development, print collateral, themed events and presentations for these smart folks from 2009 until the company's acquisition by Weatherford in 2011, working closely with Mike Teeling/Influential Strategies. ### Producer, Integrated Media (Video/Web) @ EVB Jan 2009 – Jan 2010 The most fun I had in years, working on clients Lands' End, Wrigley, and PayPal. ### Creative Services Specialist (virtual VP, Creative Services) @ DesignMind Jan 2007 – Jan 2009 Managed creative development of clients’ web/software projects, from naming and branding to usability, information architecture, interface design and copywriting. Client successes included Gyration.com, Habitudes.info, and EFuel100.com. ### Creative Director (Contract) @ 360 Group Jan 2003 – Jan 2004 Creative-directed integrated marketing programs (digital and print) for clients including Universal Studios, Cricket Wireless, and Chela Financial. ### Director, New Media @ Pedersen Media Group Jan 2000 – Jan 2001 Led the integration of digital/interactive media strategy and creative tactics into the firm's already robust mix of video and event media for clients Sun MIcrosystems, Qwest Communications, Roche Pharmaceuticals, EFI, Intershop and others. ### Senior Creative Director @ USWeb / CKS Jan 1999 – Jan 2000 | San Francisco Bay Area Managed team of 18 creatives and projects for Apple, Kinko's, TimeWarner, Esurance, JCPenney.com, and others. ### Associate CD/Director, New Media Strategies @ Saatchi & Saatchi Jan 1995 – Jan 1999 First dedicated creative lead on interactive media for Saatchi, including designing and co-writing the first Toyota.com in 1995; promoted from Senior AD to ACD, then Director of New Media Strategies over 4 years with Saatchi, including a stint "down under" helping to seed interactive skills in our Wellington, New Zealand office. ### Senior Art Director @ TBWA\Chiat\Day Jan 1991 – Jan 1993 First dedicated direct marketing Art Director at Chiat/Day L.A., managing Nissan's first integrated marketing programs including DRTV, direct mail and DR print (record-setting launch of Altima and Quest nameplates); relocated from N.Y. office (Sheraton, American Express, National Car Rental, Nissan Canada) to L.A. after my team's winning pitch for the Nissan USA work. ## Education ### BFA in Design/Photography Temple University ### Faculty in Advertising & Design/Web & Multimedia The Art Institutes ### Continuing Education in Computer Graphics Parsons School of Design - The New School ### Design/Photography Penn State University ## Contact & Social - LinkedIn: https://linkedin.com/in/offswitch - Website: http://offswitch.com --- Source: https://flows.cv/alansegal JSON Resume: https://flows.cv/alansegal/resume.json Last updated: 2026-04-05