• Led the design, development, and successful launch of Evive’s new acquisition website getevive.com, enhancing user engagement and brand presence.

• Built Evive’s Design System from the ground up (0→1), utilizing design tokens to enable multi-color modes, advanced prototyping, and responsive UI element sizing.

• Identified key UX/UI improvement areas in Evive’s core mobile app experiences, applying user-centered design principles to elevate functionality and user engagement.

• Oversaw large-scale, high-impact, revenue-generating projects from discovery to handoff.

• Instilled a culture of user-centric design by incorporating UX research in the product dev process.

• Created a robust design system using modern methods e.g. properties, variables, & tokens and drove adoption across marketing, social, and engineering ensuring design consistency.

• Built & managed a high-performing design team prioritizing outcome-driven design and individual growth by implementing regular team rituals and creating avenues for skill development and career advancement.

• Partnered with PM, D&A, and engineering leadership to align on project scope and roadmap.

• Led and managed ICs, spearheading product ideation across iOS, Android, & responsive web.

• Crafted interactive prototypes for stakeholder buy-in and UX research.

• Maintained and evolved web and mobile design systems for brand consistency.

• Delivered clear design specs and facilitated workshops with cross-functional teams.

• Proven track record leading design strategy for successful product & platform launches (led design for iOS app resulting in $1.5B exit).