# Alan Tran > Experienced Product Design Leader with success at developing teams, building design systems, and propelling business KPIs with a customer-first approach. Location: San Francisco Bay Area, United States Profile: https://flows.cv/alantran Experienced product design leader with success at developing teams, building design systems, & propelling business KPIs with a customer-first approach. ## Work Experience ### Director of Product Design @ Philo Jan 2025 – Present | San Francisco, California, United States ### Product Design Advisor @ Evive Inc. Jan 2025 – Present ### Product Design Consultant @ Evive Inc. Jan 2024 – Jan 2025 | San Francisco Bay Area • Led the design, development, and successful launch of Evive’s new acquisition website getevive.com, enhancing user engagement and brand presence. • Built Evive’s Design System from the ground up (0→1), utilizing design tokens to enable multi-color modes, advanced prototyping, and responsive UI element sizing. •Identified key UX/UI improvement areas in Evive’s core mobile app experiences, applying user-centered design principles to elevate functionality and user engagement. ### Director of Product Design @ Pair Eyewear Jan 2021 – Jan 2024 | New York, New York, United States • Oversaw large-scale, high-impact, revenue-generating projects from discovery to handoff. • Instilled a culture of user-centric design by incorporating UX research in the product dev process. • Created a robust design system using modern methods e.g. properties, variables, & tokens and drove adoption across marketing, social, and engineering ensuring design consistency. • Built & managed a high-performing design team prioritizing outcome-driven design and individual growth by implementing regular team rituals and creating avenues for skill development and career advancement. • Partnered with PM, D&A, and engineering leadership to align on project scope and roadmap. ### Product Design Lead @ Freshly Jan 2019 – Jan 2021 | New York, New York • Led and managed ICs, spearheading product ideation across iOS, Android, & responsive web. • Crafted interactive prototypes for stakeholder buy-in and UX research. • Maintained and evolved web and mobile design systems for brand consistency. • Delivered clear design specs and facilitated workshops with cross-functional teams. • Proven track record leading design strategy for successful product & platform launches (led design for iOS app resulting in $1.5B exit). ### Senior Product Designer @ Freshly Jan 2016 – Jan 2019 ### Senior Lead Designer @ American Express Jan 2016 – Jan 2016 | New York, New York, United States • Utilized big data for complex problem-solving within Risk & Information. • Built data products and led enterprise data warehouse design. • Empowered data-driven decision making across Amex. ### Senior Product Designer @ Pixable (acquired by Singtel) Jan 2013 – Jan 2015 | New York, New York, United States Drove UI/UX, interaction design, and brand identity for core product and spin-offs across iOS, Android, and web platforms. ### Senior Visual Designer @ IAC Jan 2012 – Jan 2013 | New York, New York, United States Contributed to mobile innovation at IAC's Hatch Labs, designing MVPs for potential products. Led visual design for Kartel and Kartel Delivery. Hatch Labs is the creator of Tinder. ### Production Artist @ Apple Jan 2010 – Jan 2012 | Cupertino, California Began design career on the MarCom team, creating high-quality vector graphics spanning all Apple operating systems e.g. iOS, iPadOS, macOS, tvOS. ### Lead Specialist @ Apple Jan 2006 – Jan 2010 ## Education ### Bachelor of Science - BS in Graphic Design The Art Institutes ## Contact & Social - LinkedIn: https://linkedin.com/in/alantran-design - Website: https://alantran.design --- Source: https://flows.cv/alantran JSON Resume: https://flows.cv/alantran/resume.json Last updated: 2026-04-05