# Alan Underwood

> Founder - Ice 9 Innovations

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/alanunderwood

Nearly 20 years convincing large corporations that measuring the right things actually matters. Now building AI preference engines because apparently regular UX wasn't complicated enough.

Currently: Making AI that learns your preferences without being creepy about it.
Previously: Making enterprise software slightly less soul-crushing.

🎯 Specialties: Systems thinking, data visualization, organizational behavior design, and explaining why "just make it pop" isn't actionable feedback.

## Work Experience
### Founding Designer @ Ice9.ai
Jan 2025 – Present | San Francisco Bay Area

### Experience Lead, Design @ JPMorgan Chase & Co.
Jan 2022 – Jan 2025 | Palo Alto, California, United States

### Lead UX Designer @ Meridian Knowledge Solutions
Jan 2021 – Jan 2022 | Reston, Virginia, United States

### Director @ $O$ Nonprofit
Jan 2019 – Jan 2021 | Oakland, CA

### UX Design and Prototyping Lead @ IBM
Jan 2015 – Jan 2019 | San Jose, California

### Principal Usability Designer @ Progress Software
Jan 2013 – Jan 2015 | Morrisville, NC

### Sr. Product Designer @ CA Technologies
Jan 2011 – Jan 2013 | Cary, NC

### Human Factors Engineer @ IBM
Jan 2007 – Jan 2011 | United States

### Lead User Experience Designer @ iContact
Jan 2005 – Jan 2007
At iContact, we grew our user base from 5,000 to 50,000 users (10x!) in two years. At the time, iContact sold for the highest valuation of any tech acquisition to date.

### Lead Web Developer @ Koroberi, Inc
Jan 2001 – Jan 2005

### Information Architect @ 1k.com
Jan 2000 – Jan 2001


## Education
### Webmaster Certification
Orangeburg Calhoun Technical College

### Internet
University of Hard Knox

### HS in Diploma
Edisto High School

### Governor's School for the Arts
South Carolina


## Contact & Social
- LinkedIn: https://linkedin.com/in/alanunderwood
- Portfolio: http://www.alanunderwood.com

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Source: https://flows.cv/alanunderwood
JSON Resume: https://flows.cv/alanunderwood/resume.json
Last updated: 2026-04-13