Managed a team of 6 designers; launched a Health & Wellness expansion in just 1 week, achieving a +7% increase in ATC (Add to Cart rates).

Optimized VIP Program UI, reducing churn by 7%, and revamped the homepage, leading to a +2% conversion increase.

Led the creation of the 2H23 roadmap through collaborative Design Thinking workshops.

Improved operational efficiency, reducing costs by streamlining tools and hiring offshore researchers.

Spearheaded a 0-to-1 redesign of the Automotive portal, driving $9M in revenue.

Developed Conversica's first Design System, increasing ship velocity by 14%.

Enhanced AI Agents' user experience, contributing to Product-Led Growth strategies.

Directed a team to integrate 18 brands into one seamless mobile experience, generating $770M in additional revenue.

Oversaw the "Pantry" omnichannel design system from inception to execution.

Transitioned the design team to Figma, enabling mobile-first expertise.